In times of crisis, money flees out of the stock market and into “safe-haven investments” (e.g. precious metals, real estate, even cold hard cash)… anything that might hold its value, or even appreciate as the stock market slips and slides…
Apparently the average American has put on 5lbs during lockdown. It could mean a mad rush to the gyms when they finally open… and huge demand for weight-loss programs like the one pitched in today’s sales letter swipe… This looks…
This sales letter has probably convinced more people to become a direct response copywriter than anything else… Written by copywriter Paul Hollingshead, “Can You Write a Letter Like This One?” is a long-standing control for AWAI (American Writers & Artists…
Wow! What a crazy 2020 it has been so far… First the coronavirus killed hundreds of thousands and paralyzed the global economy… Now, major U.S. cities are burning as protests against police brutality turned violent… And soon, there’ll be a…
I have a hunch the appeal of “biz op” works especially well in a recession/depression (which we’re in/heading into). I don’t have much experience in the industry, hence the hunch… But when people are desperate for extra money, and when…
He was a prolific writer and advertising pioneer, perhaps best-known for co-founding legendary ad agency BBDO in 1919 and creating the industry of “Madison Avenue advertising” (i.e. Mad Men). But as far as I know, he never wrote a popular…
No idea how this sales letter did, or who the copywriter is, but it seems well-written and could be a timely one for your swipe file… Here’s the headline: One Move You Must Make Before Oil Prices Soar Any Higher……
In Catholicism, “transubstantiation” is the process of turning bread and wine into the body and blood of Christ. Basically, taking something ordinary and making it divine. And it’s something copywriters do a lot… Take Einstein’s “Space Energy” sales letter from…
I don’t know much about this sales letter, but I’m guessing it was very successful because it was advertised heavily on ad networks for a couple of years around 2013/14 (typically, you’re not going to spend money promoting a sales…
Right after making a massive claim, like an American Apocalypse is en route, it’s good to assure your reader it’s coming from a credible source (and not a crazy person!). That’s what the recently passed copywriter Clayton Makepeace (R.I.P.) does…