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Million Dollar Ideas for Copywriters and Marketers

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Should You Swipe Sales Letter Failures Like This?

Posted by Admin on June 16, 2020June 16, 2020 in Uncategorized

Today’s sales letter for your swipe file is “Hessvile, USA” by copywriter Mike Palmer. This is one of Palmer’s rare under performers if I remember correctly, but I really like it… Perhaps the idea was too clever? Maybe it was…

Rip-Off This Simple Yet Powerful Headline Formula (All The Best Copywriters Are Doing It!)…

Posted by Admin on June 12, 2020June 12, 2020 in Uncategorized

Today I’m giving you a break from the doom and gloom to share what I think is a fun sales letter with an amazing headline. It’s for a “dating” product called Pandora’s Box which was very successful for a time….

Make the Trend Your Friend…

Posted by Admin on June 11, 2020 in Uncategorized

In times of crisis, money flees out of the stock market and into “safe-haven investments” (e.g. precious metals, real estate, even cold hard cash)… anything that might hold its value, or even appreciate as the stock market slips and slides…

This Headline Flunked Copywriting 101, But Was a Massive Success Anyway!

Posted by Admin on June 10, 2020 in Uncategorized

Apparently the average American has put on 5lbs during lockdown. It could mean a mad rush to the gyms when they finally open… and huge demand for weight-loss programs like the one pitched in today’s sales letter swipe… This looks…

Has This Created More Direct Response Copywriters Than Anything Else?

Posted by Admin on June 9, 2020June 9, 2020 in Uncategorized

This sales letter has probably convinced more people to become a direct response copywriter than anything else… Written by copywriter Paul Hollingshead, “Can You Write a Letter Like This One?” is a long-standing control for AWAI (American Writers & Artists…

How to Sell When There’s Blood in the Streets…

Posted by Admin on June 4, 2020June 4, 2020 in Uncategorized

Wow! What a crazy 2020 it has been so far… First the coronavirus killed hundreds of thousands and paralyzed the global economy… Now, major U.S. cities are burning as protests against police brutality turned violent… And soon, there’ll be a…

I Have a Hunch This Will Make You a Fortune in the Next Few Years (Working from Home, In Your Jammies, Only 4 Hours Per Day)…

Posted by Admin on May 29, 2020May 29, 2020 in Uncategorized

I have a hunch the appeal of “biz op” works especially well in a recession/depression (which we’re in/heading into). I don’t have much experience in the industry, hence the hunch… But when people are desperate for extra money, and when…

The Copywriter Nobody Knows

Posted by Admin on May 28, 2020May 28, 2020 in Uncategorized

He was a prolific writer and advertising pioneer, perhaps best-known for co-founding legendary ad agency BBDO in 1919 and creating the industry of “Madison Avenue advertising” (i.e. Mad Men). But as far as I know, he never wrote a popular…

Black Gold!

Posted by Admin on May 27, 2020May 27, 2020 in Uncategorized

No idea how this sales letter did, or who the copywriter is, but it seems well-written and could be a timely one for your swipe file… Here’s the headline: One Move You Must Make Before Oil Prices Soar Any Higher……

The Secret of “Transubstantiation”

Posted by Admin on May 26, 2020May 26, 2020 in Uncategorized

In Catholicism, “transubstantiation” is the process of turning bread and wine into the body and blood of Christ. Basically, taking something ordinary and making it divine. And it’s something copywriters do a lot… Take Einstein’s “Space Energy” sales letter from…

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