I don’t know much about this sales letter, but I’m guessing it was very successful because it was advertised heavily on ad networks for a couple of years around 2013/14 (typically, you’re not going to spend money promoting a sales…
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Right after making a massive claim, like an American Apocalypse is en route, it’s good to assure your reader it’s coming from a credible source (and not a crazy person!). That’s what the recently passed copywriter Clayton Makepeace (R.I.P.) does…
Another winner from copywriter John Ford, and one of my personal favorites… Legendary copywriter Rober Collier said “enter the conversation already going on in your prospects mind.” “Retirement, Plan B” does this perfectly. The reader just witnessed their retirement savings…
I remember being discouraged from using cliches in my copy, and it never made any sense to me… Cliches are cliches because they are catchy, memorable turns of phrase. That’s what good copy should be… In fact, one of the…
One of my all-time favorite headlines, from copywriter Jim Rutz (who also wrote the uber-compelling READ THIS OR DIE! headline”)… The 100 Greatest Cures YOU CAN’T HAVE… It’s instantly arresting and impossible to avoid reading further. That which is forbidden…
The experts will tell you these are the three most important factors influencing the success of a sales letter (and in this order)… The List (i.e. Who sees the promo…) The Offer The Copy But there’s a fourth, lesser-talked about…
Here’a another timely sales letter to study during the “Coronacrisis” and its aftermath of economic collapse… Retirement Emergency. Written by copywriter Mike Palmer (I think!), this hit around 2010, when the pain from the 2008 housing crisis was smashing America…
One, big, bold prediction is the secret sauce behind copywriter John Forde’s Gold $2,000 sales letter for newsletter Outstanding Investments. At the time, gold was trading for about $900 per ounce… so it was an attention-getting claim that worked really…
The Plague of the Black Debt, by copywriter Lee Euler, is legendary at Agora. When I started at Agora as a copy cub in 2009, The Plague of the Black Debt was among the first things I was given to…