One of my all-time favorite headlines, from copywriter Jim Rutz (who also wrote the uber-compelling READ THIS OR DIE! headline”)… The 100 Greatest Cures YOU CAN’T HAVE… It’s instantly arresting and impossible to avoid reading further. That which is forbidden…
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The experts will tell you these are the three most important factors influencing the success of a sales letter (and in this order)… The List (i.e. Who sees the promo…) The Offer The Copy But there’s a fourth, lesser-talked about…
Here’a another timely sales letter to study during the “Coronacrisis” and its aftermath of economic collapse… Retirement Emergency. Written by copywriter Mike Palmer (I think!), this hit around 2010, when the pain from the 2008 housing crisis was smashing America…
One, big, bold prediction is the secret sauce behind copywriter John Forde’s Gold $2,000 sales letter for newsletter Outstanding Investments. At the time, gold was trading for about $900 per ounce… so it was an attention-getting claim that worked really…
The Plague of the Black Debt, by copywriter Lee Euler, is legendary at Agora. When I started at Agora as a copy cub in 2009, The Plague of the Black Debt was among the first things I was given to…