Wow! What a crazy 2020 it has been so far… First the coronavirus killed hundreds of thousands and paralyzed the global economy… Now, major U.S. cities are burning as protests against police brutality turned violent… And soon, there’ll be a…
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I have a hunch the appeal of “biz op” works especially well in a recession/depression (which we’re in/heading into). I don’t have much experience in the industry, hence the hunch… But when people are desperate for extra money, and when…
He was a prolific writer and advertising pioneer, perhaps best-known for co-founding legendary ad agency BBDO in 1919 and creating the industry of “Madison Avenue advertising” (i.e. Mad Men). But as far as I know, he never wrote a popular…
No idea how this sales letter did, or who the copywriter is, but it seems well-written and could be a timely one for your swipe file… Here’s the headline: One Move You Must Make Before Oil Prices Soar Any Higher……
In Catholicism, “transubstantiation” is the process of turning bread and wine into the body and blood of Christ. Basically, taking something ordinary and making it divine. And it’s something copywriters do a lot… Take Einstein’s “Space Energy” sales letter from…
I don’t know much about this sales letter, but I’m guessing it was very successful because it was advertised heavily on ad networks for a couple of years around 2013/14 (typically, you’re not going to spend money promoting a sales…
Right after making a massive claim, like an American Apocalypse is en route, it’s good to assure your reader it’s coming from a credible source (and not a crazy person!). That’s what the recently passed copywriter Clayton Makepeace (R.I.P.) does…
Another winner from copywriter John Ford, and one of my personal favorites… Legendary copywriter Rober Collier said “enter the conversation already going on in your prospects mind.” “Retirement, Plan B” does this perfectly. The reader just witnessed their retirement savings…
I remember being discouraged from using cliches in my copy, and it never made any sense to me… Cliches are cliches because they are catchy, memorable turns of phrase. That’s what good copy should be… In fact, one of the…
One of my all-time favorite headlines, from copywriter Jim Rutz (who also wrote the uber-compelling READ THIS OR DIE! headline”)… The 100 Greatest Cures YOU CAN’T HAVE… It’s instantly arresting and impossible to avoid reading further. That which is forbidden…