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The Trojan Horse Copywriting Secret (Sneaky!)

Few important things to mention about today’s sales letter swipe…

First, it was a massive blockbuster for The Bob Livingston Letter. I got it in the mail a lot! I remember a variation with the headline “R.I.P. America”, and there might have been a few more.

Second, this mailed in the End of America era, post-2008 financial crisis. In fact, I think this is was another “homage” to Stansberry’s End of America promo. So the copywriter, who’s name I’m forgetting, saw what was working and modelled (this is why you should pay attention to your competition and keep a swipe file!).

Third, and this is speculation on my part, there’s a very successful old health promotion written by Arthur Johnson with the headline “Fed Up?” I’m betting the copywriter of this package has that promo in his swipe file, and perhaps took a little inspiration from it when writing this headline…

Finally, notice how this sales letter is designed… this format is called a “magalog” (magazine + catalog). Basically, it’s a sales letter disguised as a magazine so it’s not immediately tossed into the thrash. Some folks are prejudice against good copywriting for some reason, so you have to Trojan Horse your way into their A-pile.

Anyway, here’s “Fed Up America?”…

For your convenience, you can read the headline and lead below or click here to download the entire file (this is big, almost 30MB!).

Fed Up America?

The Federal Government is lying to you.

The TRUTH is that Washington is poised to trigger a hyperinflation crisis that will trash your wealth almost overnight. In the pages of this report, you’ll find 7 HIDDEN keys to surviving and even thriving in this emergency. Please read on.

Inflation under control?
BALONEY!

EXPOSED in this Great REcession Crisis Survival Report:

  • Chinese secretly dumping dollars and buying tons of gold…
  • Congress meets and plans confiscation of your private retirement accounts.
  • Government covers up REAL inflation and deficit numbers.
  • Federal Reserve planning to devalue the dollar overnight, while you sleep.
  • Government secretly printing RED bills to replace dollar during hyperinflation crisis…
  • Obama planning to tax the “rich” into oblivion…
  • Coming in 12 months: $25 for a loaf of bread. $60 for a pound of hamburger meat. $10 for a bag of rice. $37 for a gallon of gas.

Dear fellow American,

In the next 12 months, an economic “Pearl Harbor” will hit America. It’s called hyperinflation and you need to prepare right NOW.

What happens when hyperinflation hits? Your savings will be GONE. Your CDs? Worthless. The cash in your wallet? Toilet paper. Your retirement plan? Hope for a job at Kmart.

Bread will cost $25 a loaf. Hamburger meat will cost $60/pound. Gas will cost $37/gallon… that’s a $500 fill up! I know this sounds absolutely insane. But you need to prepare NOW because it’s already started…

Prices are rising rapidly as I write this letter, and they’re expected to explode when HYPERINFLATION hits in the next 12 months. And if THAT happens… ALL bets are off. Prices could increase 1,000 percent or more within days. (It happened in Weimar Germany in the 1920s = citizens had to use wheelbarrows instead of wallets to carry enough bills to buy food!)

I know it’s hard to believe. In fact, our politicians are counting on the fact that this scenario is “unthinkable” to the public. After all, this is America. We are the land of the free… the home of the brave… NOTHING like this will ever happen to the good old American dollar.

BALONEY… complete and utter BALONEY. The truth is that…

Forget any minor rallies, the writing is on the wall: The U.S. Dollar has a date with DOOM

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Wayne Gretzky’s Dad’s Copywriting Secret

Writing financial copy is a bit like playing ice hockey…

You see, the emotions of your market swing more wildly than any other market I can think of… just like the ups and downs of the stock market… When the stock market is hitting record highs your prospects are exuberant, they want more, more, more! But the next day the market has tanked 20% and your prospects are scared completely off stocks.

This is also what makes financial copywriting the hardest, and highest paid of all copywriting gigs. The mercurial emotions of your prospects. Greed can turn to fear literally overnight (and vice-versa).

Keep that in mind, and now also consider it can take you TWO MONTHS to get a financial sales letter written, reviewed and produced (if you’re working with a major financial publisher).

But as you’ve seen a lot of things can happen in the stock market and economy in just two months. So a good copy idea today might be a bad copy idea two months from now.

And so, when sitting down to write a financial sales letter, it’s sometimes good to heed the advice of Walter Gretzky, father of The Great One, ice hockey legend Wayne Gretzky.

When Wayne was a youngster, his father told him:

“Go to where the puck is going, not where it has been.”

Translated for financial copywriters, this means, go to where the market is going, not where it has been. That’s hard, almost impossible and probably terrible advice most of the time. Point is, IF you can anticipate where the market is going you can write ultra-timely sales letters in sync with where your prospect’s head is at.

That’s why, way back in May, in The No.1 Copywriting Myth BUSTED! I told you to start studying successful sales letters from circa 2008, because that was the last time the world was ending.

In the same month, I also shared One. Big. Bold. Gold. Prediction. because I expected gold was going to start soaring higher. Promos like this will work in 2020, I told ya, because of the “Coronacrisis”.

Well, here we are a few months later and the price of gold just hit a record high!

If you’re among the small handful of people that visit this website (Hi Mom!), and also happen to be a financial copywriter, then you should have a gold promo about to hit and be a smashing success!

If not, there’s still time for you…

Gold will probably be shining for a while, but as marketing and copywriter expert Dan Kennedy says, “money likes speed.” So it’s time to start cranking those gold promos.

Need some inspiration?

Then here’s another blockbuster from Stansberry for you to study…

For your convenience, you can read the headline and lead below. Or, click here to download the entire sales letter.

Why Chinese Gold Could Pay
100% MORE than U.S. Gold
Over the Next 2 Years

Don’t buy another ounce of gold until you read this report.

In short: The Chinese government has created a secret new gold investment, whch could soon pay you a small fortune.

Princeton University investing legend Burton Malkiel says:

“With the government in control, [this type of investment] will never fail.”

China has gone crazy for gold.

Over the past five years, the country’s gold consuption has grown a whoppong 84%.

In fact, a recent store in the Financial Times reported that “China will overtake India as the largest consumer of gold this year.”

In the same story, a senior banker from London estimated that China had imported 200 tons of gold in the previous three months. He said that “The deman is unbelieveable. This size of order is enourmous.”

But here’s the amazing thing few investor’s realize…

Behind the scenes, in a move that has gone completely unreported in the Western presee, the Chinese government has helped created a gold investment that could dwarf the returns of gold bullion, ordinary gold stocks, or any other type of investment you’ve heard of before.

I can’t say with any certainty how much money you could make from this unique type of investment, but I’ve already helped some people to potential gains of 339%. I realize that most investors have never made this much on a single investment in their entire careers, but consider…

This is not the first time Beijing leaders have secretly created such an opportunity:

In the late 1990s, the Chinese government created two similar investments. One (to help the local insurance industry) went up more than 730% in just a few years… the other (to aid the energy sector) has gone up about 1,137% over a similar period.

But this is the first time Chinese officials have intervened in this way in the gold markets–and I expect the result will be a windfall for savvy investors over the next few years.

After all, gold is one of the only “buy and hold” investments in the world right now. It is also the only investment in the world that has gone up EVERY YEAR since 2001. And remember, China remains the fastest-growing economy on the planet, with the wealthiest government on Earth.

The point is, if you are interested in an extremely lucrative way to play gold, right alongside the Chinese government, this is something you should consider.

I can just about guarantee you will not hear about this opportunity in any mainstream media publication. I heard about it only because of a contact in the industry, who recently met with officials in Beijing.

I expect the word will soon get out. But until then, you have an incredible opportunity. Let me show you what’s going on.

The #1 Way to Invest in Gold Right Now

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A Creative Way to Supercharge Your Offer…

Is a discount just a discount? Or is it a personal check for $2,500 you’re getting as part of a special “Pay-It-Back” event?

We’ve talked about the idea of “transubstantiation” before and I have a particularly good example from Money Map Press…

It’s a creative way of turning a regular, run-of-the-mill offer into something that SEEMS unique and irresistible.

Frankly, I’m surprised at how well it works and when you understand what’s happening, you’ll probably be surprised too…

But the fact is, variations of this idea have probably made billions of dollars for Money Map Press’ publisher, Agora…)

So take a look!

You can read the headline and lead below, or click here to download the entire sales letter.

The Money Map Press
$10,000,000
“Pay-It-Back” Event

I’ve Just Authorized the Biggest
Cash Transfer of my Life – As a “Thank You”
to Our Most Avid and Loyal Readers

And I want You to Use Your Share to Get Rich in 2014

Dear Reader,

This morning I authorized the biggest bank transfer of my life.

I asked our accontants to quietly move $10 million of company money to a special checking account that I just set up.

Now I don’t care how rich you are…

Ten million dollars is a heck of a lot of money!

Without getting into too many details, it’s an amount that represents a huge share of Money Map Press’ revenues for all of 2013.

But over the Christmas break I decided:

I’d like to “give it back” so that you, once of our most loyal readers, can share in our success.

Now, why would I do such a thing?

It’s simply really…

“Payback” for a Great Year All-Round

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Should You Swipe Sales Letter Failures Like This?

Today’s sales letter for your swipe file is “Hessvile, USA” by copywriter Mike Palmer. This is one of Palmer’s rare under performers if I remember correctly, but I really like it…

Perhaps the idea was too clever?

Maybe it was just poor timing?

Whatever the case… just because it wasn’t a blockbuster, doesn’t mean there aren’t good ideas hidden in there for you to swipe… the promo was still written by one of the best copywriters in the world (and arguably THE best)… and his under performer is another copywriter’s smash hit!

Perhaps there’s a sub-headline or a sentence buried deep in the promo that’s a million-dollar idea for you?

Have a read and see for yourself…

You can read the headline and lead below, or click here to download the full sales letter.

Hessville, USA

America’s Secret
Retirement Haven

It’s the only place we know of where Retirees can get free apartments… 80%-OFF dinners… HALF-OFF utilities… free prescription drugs… free golf… free cars… even money from the government…

Dear Reader,

After the worst financial collapse in U.S. history, most Americans are worried about how to pay for retirement.

But a small group of about 14,000 men and women have found a little-known retirement utopia called “Hessville”, where the perks for retirees are simply extraordinary…

One retiree we spoke to, for example, is 70-year-old Murray Roth, originally from Martinsburg, WV.

Roth took advantage of a special program for residents of “Hessville” to receive an extra $1,033 per month for retirement. As he told us: “It’s free money…”

A local named Martin Paulson told us about how in “Hessville”, he played 44 rounds of golf in a row… FREE of charge… including several rounds on courses that are ranked among the Top 100 in the world. Paulson told us: “I would have never believed this was possible if I hadn’t done it myself.”

Another local we talked to, named Carl Calman (originally from Baton Rouge, Louisiana), was shocked to discover the hige discounts at great restaurants. He told us: “We ata the most delicious dinner at a very high-class establishment, a bit off the beaten path… and saved 92%!”

The point is, if you are retired, or wish to retire someday soon, “Hessville” is a place worth investigating.

You can slash your living costs by at least 50%… You can get free vacations and nearly free dinners… You can get free golf and huge discounts on movies, theater, and cable TV… You can also get thousands of extra dollars per month to spend in retirement… withouth habing to work, or make a single investment.

And I haven’t even told you the best part…

  • Even if you have no desire to pick up and move, you can still take advantage of all of the benefits “Hessville” has to offer, withouth ever leaving home.

How is this possible?

Let me show you…

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Rip-Off This Simple Yet Powerful Headline Formula (All The Best Copywriters Are Doing It!)…

Today I’m giving you a break from the doom and gloom to share what I think is a fun sales letter with an amazing headline.

It’s for a “dating” product called Pandora’s Box which was very successful for a time.

Here’s that headline:

“Do You Know Which 3 Questions Scientists Used to Get Laid?”

There’s a lot going on in this one-sentence headline, so let’s break it down a bit before I share the full promo with you…

First, it’s a question. A challenge. It invokes curiosity. Invites reading. Similar to Maxwell Sackheim’s classic headline “Do You Make These Mistakes in English?”

There’s credibility too… because scientists are super smart, but they are also super geeky. So if you feel you’re not getting any because of your looks you relate.

Also, “Get Laid” clearly calls out the target market here–young males. Imagine how much weaker this would be if it was about getting a meaningful, lasting, relationship!

Anyway, the headline alone is worth careful study and easily modified for many different markets (Do You Know Which 3 Exercises Doctor’s Do to Cure Erectile Dysfunction, etc). Enjoy!

You can read the headline and lead below, or click here to download the full sales letter.

Do You Know Which 3 Questions
Scientists Use to Get Laid?

Discover Exactly What She Wants To Hear:
Read Her Mind As Easily As You Read This Letter…
(No More “Guessing” – Ever Again!)

Dear Friend,

On February 6, 2010, three corrupt researchers discovered a “loophole” in the female mind.

My name is Benjamin. And I’m writing you this letter because you’ll never read about this research in the paper… hear about it on the news… and this is the most you’ll ever read about it on the internet. Yet this tiny piece of science is the key to as much intense, passionate sex as you can handle.

“Because This Loophole Allows Any Man
To Read A Woman’s Thoughts
As If They Were Written On Paper…!”

Even if you’ve “trained” with these techniques for less than one hour.

A leading Harvard Psychologist, 19 major corporations (such as GE, The Wharton School of Business and even The US Army) as well as this Ph.D. professor from UCLA all us this research for themselves:

“The Most Insightful Science I’ve Seen in YEARS…

[TESTIMONIAL]

…And those corrupt scientists tested over 1,026 women in The United States, so far. So the science is real, and proven.

Thanks to this breakthrough…

“You Can Get A Phone Number,
A Date Or Even A
First Kiss With ANY Woman
In 5 Minutes Or Less…”

Here’s exactly how it works:

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Make the Trend Your Friend…

In times of crisis, money flees out of the stock market and into “safe-haven investments” (e.g. precious metals, real estate, even cold hard cash)… anything that might hold its value, or even appreciate as the stock market slips and slides downhill.

In fact, since the middle of March, silver is up about 60% and that’s a gain that’s going to garner a lot attention from investors–it’s also a huge opportunity for savvy copywriters and marketers to piggyback that excitement and sell some newsletter subscriptions.

Technical investors like to say “make the trend your friend”, and it’s good advice for copywriters too. Sell what people want, not what you think they need.

Sales letters teasing safe-haven investments work really well in turbulent times (like this gold promo). So let’s look at another precious metal promo that kicked ass.

Today I’m sharing “5 Magic Words” from Stansberry Research. I’m not sure who the copywriter is, but I do know this promo was a massive blockbuster.

Take a look for yourself and see if there are any ideas you think might work well today…

You can read the headline and lead below, or click here to download the full sales letter.

Say These 5 “Magic”
Words To Your Local
Bank Teller —

And You Could Walk
Away With A Handful
Of Silver

“I never thought this would work. But it did! I tried it, and to my surprise, I got 34 silver coins from a single bank. Needless to say, I’m going back for more! Thanks for the great idea!” Maury D., Tyler, TX

Dear Reader,

I recently heard a wild rumor about a major loophole in the U.S. retail banking system…

One that enables you to get real, “hold-in-your-hand” silver from practically any FDIC-insured bank in the U.S. All you do is walk in, say 5 simple, but very specific words and — according to this rumor — you could walk out minutes later with a handful of silver, as part of a totally free transaction.

You don’t even need an account with the bank where you want to collect your silver.

The claims I’ve been heading about are absolutely astonishing.

Just listen to a few and you’ll see what I mean:

[TESTIMONIALS]

Now, just to make sure we’re on the same page–so you understand exactly what I’m saying…

I’m not talking about opening a new bank account. I’m not talking about getting discounted silver, or undervalued coins. I’m talking about walking into almost any ordinary bank, and saying 5 specific words to any teller. Then, after a short and free transaction, in many instances… bingo… walking out with a handful of real silver, which could possible be worth as much as a few hundred dollars.

Hard to believe this could actually be true, right?

Silver, after all, has been one of the best performing assets of the past decade. It’s up over 550% since 2001… and many financial experts are prediciting it will go up much, much higher.

But how, exactly, could this be possible, you’re probably wondering?

Is there really a loophole in our financial system that enables you to get this incredibly valuable asset essentially free? And is this legal… or possibly immoral?

I had these exact same questions when I first heard this rumor. And that’s why I launched an independent, nationwide investigation. It too me more than 3 months to complete. In this presentation, I’m going to share what I found. In short, I think you’ll be amazed when you see what I’ve uncovered.

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This Headline Flunked Copywriting 101, But Was a Massive Success Anyway!

Apparently the average American has put on 5lbs during lockdown. It could mean a mad rush to the gyms when they finally open… and huge demand for weight-loss programs like the one pitched in today’s sales letter swipe…

This looks like the handiwork of rebel marketer and copywriter John Carlton, or one of his students… the headline and deck copy (aka secondary headline) is a nonstopping barrage of benefits and curiosities.

There’s something here for any and every reader, 100% guaranteed!

Using a wall of text in your headline isn’t considered a copywriting best practice. It’s off-putting and discourages reading. Or so the “experts” would say. But then, this was the fat-loss info-product for years on affiliate marketplace Clickbank, so I’m guessing the sales letter worked very well indeed.

Remembering the copywriting fundamentals will serve you well, but sometimes it pays to be a rebel…

You can read the headline and lead below, or click here to download the full sales letter.

Outlaw Bodybuilder Thumbs Nose At Weight
Loss “Experts” Who Earn Fortunes On The
Sweat And Dreams Of Young Men & Women,
And Finally Reveals The Simple Proven Science
Of Fat Loss No One Esle Will Tell You About…

Lifetime-Natural Bodybuilder, Personal Trainer, Nutirtionist and Success Coach From New Jersey Teachers You How To Turbo-Charge Your Metabolism, Gain Muscle, Burn Off Body Fat and Develop Unstoppable Motivation… Guaranteed! Discover How He’s Taught Thousands of People to Get Leaner Faster Than They Ever Thought Possible!

Even if You Have Less-than Average Genetics… Even if You’ve Never
Succeeded at Losing Weight Before… Even if You Have Stubborn Fat Deposits That Don’t Seem To Budge… Right Here on This Web Page You’ve Found The Fat Loss Success System You’ve Been Looking For!

Dear Friend,

You’re about to discover what might be the most powerful fat loss system ever developed. It’s the same diet program fitness models and bodybuilders use to reach single digit body fat levels and achieve rock-hard muscle definition that makes them look like walking anatomy charts.

My name is Tom Venturo and over the past 20 years, through a long and painstaking process of trial and error and experimentation, I’ve developed a sure-fire, 100% guranteed system for losing body fat based on the little-known secrets of competitive natural bodybuilding and fitness models.

If you would like to learn how to lose body fat permanently… even if your mushiest spots… without drugs… without supplements and even withour screwing up your metabolism, then this will be the most important web page you will ever read. I guarantee it and I’ve got the results to prove it.

[TESTIMONIALS]

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Has This Created More Direct Response Copywriters Than Anything Else?

This sales letter has probably convinced more people to become a direct response copywriter than anything else…

Written by copywriter Paul Hollingshead, “Can You Write a Letter Like This One?” is a long-standing control for AWAI (American Writers & Artists Institute).

I’m guessing it was written about twenty years ago and is STILL running (I probably first read it around 2006 when I was just starting out, and re-read it every once in a while when I need reminded of what an awesome “job” I have).

Heck, it could have even launched the company back in 2007!

Whenever it was written, it’s a masterclass in copywriting and deserves your careful study and awe…

Especially now because, as the work-from-home / digital nomad era has been forced forward because of lockdown… and as millions have been made unemployed and need to restart their careers… perhaps something like this is going to resonate to a lot of people.

NOTE: This is a rare “$17 offer” as opposed to the regular full price offer of $497.

You can read the headline and lead below, or download the entire sales letter here.

Can You Write a Letter Like This One?

Answer “Yes” and you’ll never have to worry about
your job or rely on others for your livelihood…

Instead, you will be in big demand, earning
great money, writing a few hours a day
from anywhere in the world you choose to live.

Dear Reader,

For years now, we’ve been telling folks how it really is a crazy and unfair world out there…

On one hand, there are people who burst their butts working year after year… slaving away for bosses and managers who don’t appreciate them… to earn a paycheck that does little more than pay the bills.

But then on the other hand, there are those who seem to have found a better way.

I’m talking about people who live life on their own terms.

They’re people who have all the money they need, yet they seem to work when they want to… where they want to… for whom they want to. What’s more, they have all the free time in the world to travel… to spend time with their kids… to lower their golf scores… to really enjoy life.

For these people, the idea of hourly wags, annual cost of living raises, and having to “be at your desk by 8 a.m.” are as foreign as the workaday world they left behind.

In this world, it’s not unusual to have a shiny new car (or two) in the driveway every year…

To take exotic trips to faraway places several times a year (often for free…)

To be strolling on some ocean shore or tossing a ball with the kids while most people are slaving away in some ever-shrinking cubicle or driving to their next sales call. (Of course, that’s IF they’re lucky to be working at all.)

Nope.

The fact of the matter is, these folks live in a different world. A world where money and time have a different meaning – and there are plenty of both to go around…

Where you can go to the mall and buy that $2,500 necklace for your wife on a whim…

Where you can afford to help your son or daughter buy the newer car loaded with the latest safety features, instead of that older model that could break down anywhere.

Where the biggest problem about doing a home renovation or adding a pool is not affording it – but finding the right people to do it.

You may know some of these people.

And my guess is… you’d like to be just like them.

Now you can.

In fact, I know you can. I’m living proof of it.

It wasn’t long ago that I was struggling to earn a living… jumping from one job I hated to another I hated even more… never making more than $30,000. (In my last job, I was making $6.50 an hour – $13,520 a year – stocking cans in a grocery store!)

But then I discovered something that changed my life…

I learned the simple secrets oto writing the kind of letter you’re reading right now.

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How to Sell When There’s Blood in the Streets…

Wow! What a crazy 2020 it has been so far…

First the coronavirus killed hundreds of thousands and paralyzed the global economy…

Now, major U.S. cities are burning as protests against police brutality turned violent…

And soon, there’ll be a crazy election that’s likely to divide America even more!

The aftershock of all this probably be felt for years.

But what sort of copy and marketing works in times like these?

Probably something like copywriter (turned missionary) Lance Johnson’s “37 Food Items Sold Out After a Crisis”…

I think this sales letter first hit around 2010 (when the economy was reeling from the housing bubble collapse), but you can easily see it being a blockbuster in today’s socio-economic climate…

Remember when people started hoarding toilet paper just a few months ago, for absolutely no logical reason whatsoever? No imagine what happens what people started hoarding important items, stuff you actually need to live!

You can read the lead below, or click here to download the full sales letter.

EMERGENCY MESSAGE: Americans proven to be over-confident and underprepared lack these crucial items – and may not have a chance to buy them later…

37 Food Items You Can’t Get In The Coming Disaster And May Not Survive Without…

  • The first food item that will off the shelf, (obviously it’s impossible to survivie without this) so I’ll tell you exactly where to get it before the general public — and how to store it securely…
  • How to practically “smell” a disaster coming, and how to lockdown your supplies or get anything you’re low on before the mob goes crazy…
  • Keep your family from being attacked and robbed by buying these items before they’re “on the radar”…

Dear Fellow Patriot,

We need to talk. There’s some serious events about to hit the US.

Some you know of already, but some will be brand-new in a threatening way…

The bottom-line is, any disaster (bir or small) could force you to go weeks without food.

Without the essentials we may not survive. And there’s going to be no way to get them when a crisis hits (or the news even smells a crisis for that matter).

Think about it:

  • How would you survive a terrorist attack that caused widespread panic and shutdown all shops and stores in your area? Would you be forced to beg neighbors for food or be shipped off to FEMA camps?
  • Could you and your family survive hurricanes or snowstorms that whipped your neighbors into a “panic-buying” frenzy – grabbing any food they could get their hands on? What if the stores weren’t restocked for weeks?
  • How would you live during the weeks of “rolling blackouts” making it impossible to store food or for stores to get more food in stock?
  • What would you do if your home was hit by floods, washing out roads and making it impossible for stores to supply food for weeks – would you survive?
  • How would you deal with protesting labor unions refusing to ship food – would your kids go hungry?
  • What would you do it an earthquake rocked your home and disrupted all abilities to get supplies in or out (this would be devastating anywhere, but especially in a city)?

The sad part is, people don’t think any of these very real disasters will ever happen – or at least won’t happen to them (maybe this is what you’re thinking)…

History says otherwise:

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I Have a Hunch This Will Make You a Fortune in the Next Few Years (Working from Home, In Your Jammies, Only 4 Hours Per Day)…

I have a hunch the appeal of “biz op” works especially well in a recession/depression (which we’re in/heading into).

I don’t have much experience in the industry, hence the hunch…

But when people are desperate for extra money, and when many millions are unemployed, that promise to start your own business, working from home, just a few hours a day, and make oodles of cash must resonate.

Heck, that ALWAYS resonates!

On top of this, because of lock down millions of people have experienced working from home for the first time in their lives–many probably won’t want to return to their office cubicle.

So you have the perma-appeal of “biz-op”, boosted by millions of people actually getting to see the benefits of working from home for themselves…

That’s a recipe for biz-op riches, and that’s why it’s probably a good time to start studying successful biz-op sales letters.

Today, I’m sharing “Wood Profits” for your swipe file.

All I know about it, is that it’s been top of the Clickbank charts for years, and I think that makes it pretty darn successful.

In the copy, you can see it probably started running shortly after the housing bubble burst because it references mass unemployment and takes a swipe at “Wall Street goons”.

I’m curious about who they market to… men obviously, but how do they lock-in on men interested in woodworking? Or do most men secretly dream of using their hands and being creative?

For your convenience, you can read the lead below or click here to download the entire sales letter.

Wood Profits – How To Start Your Own Woodworking Business

Shocker!!

How To Launch Your Own Woodworking
Business for Under $10000 and Make
$90,000-$150,000 a year!

Date: Tuesday, March 8
From The Desk of Jim Morgan
[SIG]
Home-Based Woodworking Business Owner & Enthusiast

Starting a woodworking business will be one of the best decisions you’ll ever make in your life…

Your woodworking business will provide you with a great part-time income while allowing you to spend more quality time with the family. Best of all, you will have FUN doing what you love.

Let’s face it… times are tough right now. People are losing their jobs and struggling to make ends meet. If you’ve been thinking about starting a home based business, it needs to be something fun and easy to start.

The good news is, I can show you how to get a nice extra part-time income by turning your passions into profits and working right from your garage…

And the best thing is, you DON’T need to be a professional woodworker or own a huge workshop with expensive machinery to succeed!

“I Have a Confession to Make, I’m NOT a Risk Taker”

And if you’re like mw and you’d prefer to leave risk taking to skydivers and Wall Street goons, then you’re in good company.

Because, starting a profitable woodworking business is not as risky or difficult as you think. Now…

  • If you want an easy-to-start business that does NOT require you to fork out an arm and a leg for expensive machinery or tools.
  • If you want a business that allows you to work from home and gives you more time with your family.
  • If you want something you can do in your spare time that does not interfere with your job.
  • If you want a business that you can grow and become a full time thing (if you chose to do so).
  • If you want a business that you enjoy doing and that would actually be FUN!
  • If you want an opportunity that would provide a lot of income, quickly and easily with the skills you already have…

Then listen up closely as this is the most important letter you’ll ever read…