This Tuesday, November 3, is Election Day in the US. For many Americans, they believe more is riding on this election than any in recent history…
For left-leaning voters, four more years of Trump, is four more years of “literally Hitler.”
And for right-leaning voters, a Biden victory is basically a victory for communism itself.
So no matter who wins, there are going to be tens of millions of very unhappy Americans come Wednesday morning.
Either way, it will literally be the “End of America.”
With that in mind, today’s swipe is the best example of doom & gloom copy ever written. In fact, it might be the best sales letter ever written, period… The version I’m sharing below, plus various incarnations, must have bought in close to 1m subscribers for Stansberry. Perhaps a lot more.
I even remember seeing TV ads for it during the Euro 2012 football competition (watching football in the pub during work hours is a key part of copywriting training!). Buying ad space on TV for a financial promo was unheard of back then.
Anyway, here’s the GOAT of sales letters, by copywriter Mike Palmer…
For your convenience, you can read the headline and lead below.
WARNING: What you are about to see is controversial, and may be offensive to some audiences. Viewer discretion is advised.
Hello. My name is Porter Stansberry.
A little over ten years ago I founded Stansberry & Associates Investment Research. It has become one of the largest and most recognized investment research companies in the world, serving hundreds of thousands of subscribers in more than 120 countries.
You may know our firm because of the work we did over the last several years — helping investors avoid the big disasters associated with Wall Street’s collapse.
We warned investors to avoid Fannie and Freddie, Bear Stearns, Lehman Bothers and General Motors and dozens of other companies that have since collapsed. We even helped our subscribers find opportunities to profit from these moves by shorting stocks and buying put options. To my knowledge, no other research firm in the world can match our record of correctly predicting the catastrophe that occurred in 2008.
But that’s not why I created this letter.
I reference our success and experience with Wall Street’s latest crisis because we believe there is an even bigger crisis lurking — something that will shake the very foundation of America.
And that is why I’ve spend a significant amount of time and money in the few months preparing this letter.
In short, I want to talk about a specific even that will take place in America’s very near future… which could actually bring our country and our way of life to a grinding halt.
This looming crisis is related to the financial crisis of 2008… but it is infinitely more dangerous, as I’ll explain in this letter.
As this problem comes to a head, I expect there to be riots in the streets… arrests on an unprecedented scale… and martial law, enforced by the U.S. military.
Believe me, I don’t make this prediction lightly and I have no interest in trying to scare you.
I’m simply following my research to its logical conclusion.