There’s an old rule in the world of direct response marketing and copywriting: “Sell the premium. Not the product.” Today’s swipe is a perfect example of that… The “premium” by the way, is a free bonus someone gets with their…
Month: October 2020
We’re living in truly apocalyptic times. Where I’m currently living, the pubs have been forced to close again. The inhumanity! Where am I supposed to work!? Even more restrictions are likely coming. We could soon return to shelves emptied of…