The Best (and Worst) Sales Letter of All Time?

Today’s sales letter swipe is by copywriter Jim Sheridan and is both one of the best and worst sales letter ever written…

I first learned about it from the Gary Halbert Letter over ten years ago. Maybe closer to fifteen years ago. Gary was hyping it as the best sales letter ever because it had sold a gazillion dollars worth of a FOREX investment course…

I’ve hear numerous tallies over the years, $40m… $70m… even the lower estimate would make it among the highest-grossing sales letters ever!

When you read it, you can see why… there’s excitement, secrecy, an enemy and big promises.

(By the way, the copywriter was almost certainly influence by two swipes… Jay Abraham’s “Mac. X” sales letter and “How to Rob Banks Legally”, if still needed convinced by the power of a swipe file… and the value of this here website!)

BUT…

Unfortunately the product was a flop, refunds were MASSIVE and the publishing company, Early to Rise, almost went broke because of it (fitness guru Craig Ballantyne bought and rescued ETR since, far as I can see).

So, this sales letter almost destroyed its publisher too! But that’s no fault of the copywriter, who did his job and delivered a high-converting sales letter and that’s the most important thing to remember when reading “Insider Code…”

For your convenience, you can read the headline and lead below. Or, click here to download the entire sales letter.

Confidential Report: Disillusioned Banker Opens “Money-Floodgates” to YOU…

WANTED: “Novice Crew to Rob Banks Legally…
… With an Inside Job!”

Are You Ready for a Quick Heist of The World’s
Hidden Money-Mountain?
Great! The Get-away car’s about to leave!…

Hello,

Please forgive the ‘cloak and dagger’, but I’m going out on a limb by telling you this…

I don’t know how ‘they’ have done it… How do ‘they’ ‘hide’ access to the biggest pile of money in the world? How do ‘they’ manage to fill their fat coffers from it, day after day, while going relatively unnoticed? ‘They’ have profited for long enough… now it’s YOUR turn…

How do I know all this? Who are ‘they’?

‘They’ are the Wall Street fat-cats. And I used to work for them.

The next few minutes will expose you to highly sensitive information…

…If you’re NOT interested in retiring from work within a year (like I did), you should NOT read any further.

This is VERY confidential stuff and I only want people who are serious about coming with me on a ‘profit-party’ like no other. There’s nothing illegal or even unethical about this, but I’m about to reveal shocking news which strikes at the heart of ‘The Establishment’ and world banking… and unlocks access to wealth you never imagined.

Please; you must understand, the ‘elite’ would NOT be at all happy with me if they knew what I was about to tell you – if they even got the slightest whiff I was about to offer you a piece of the action… because that’s considered to be reserved for, well, the ‘elite’. That’s why we have to tread carefully, as you’ll see…

I succesfully gate-crashed their little party and can now empower YOU to follow in my footsteps to a fast retirement…

Revealed: Probably The Biggest Red Herring in History…

… While the World’s Been Stock Watching, the Elite Quietly Play a Differnt Gamr with Different Rules…

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