Wayne Gretzky’s Dad’s Copywriting Secret

Writing financial copy is a bit like playing ice hockey…

You see, the emotions of your market swing more wildly than any other market I can think of… just like the ups and downs of the stock market… When the stock market is hitting record highs your prospects are exuberant, they want more, more, more! But the next day the market has tanked 20% and your prospects are scared completely off stocks.

This is also what makes financial copywriting the hardest, and highest paid of all copywriting gigs. The mercurial emotions of your prospects. Greed can turn to fear literally overnight (and vice-versa).

Keep that in mind, and now also consider it can take you TWO MONTHS to get a financial sales letter written, reviewed and produced (if you’re working with a major financial publisher).

But as you’ve seen a lot of things can happen in the stock market and economy in just two months. So a good copy idea today might be a bad copy idea two months from now.

And so, when sitting down to write a financial sales letter, it’s sometimes good to heed the advice of Walter Gretzky, father of The Great One, ice hockey legend Wayne Gretzky.

When Wayne was a youngster, his father told him:

“Go to where the puck is going, not where it has been.”

Translated for financial copywriters, this means, go to where the market is going, not where it has been. That’s hard, almost impossible and probably terrible advice most of the time. Point is, IF you can anticipate where the market is going you can write ultra-timely sales letters in sync with where your prospect’s head is at.

That’s why, way back in May, in The No.1 Copywriting Myth BUSTED! I told you to start studying successful sales letters from circa 2008, because that was the last time the world was ending.

In the same month, I also shared One. Big. Bold. Gold. Prediction. because I expected gold was going to start soaring higher. Promos like this will work in 2020, I told ya, because of the “Coronacrisis”.

Well, here we are a few months later and the price of gold just hit a record high!

If you’re among the small handful of people that visit this website (Hi Mom!), and also happen to be a financial copywriter, then you should have a gold promo about to hit and be a smashing success!

If not, there’s still time for you…

Gold will probably be shining for a while, but as marketing and copywriter expert Dan Kennedy says, “money likes speed.” So it’s time to start cranking those gold promos.

Need some inspiration?

Then here’s another blockbuster from Stansberry for you to study…

For your convenience, you can read the headline and lead below. Or, click here to download the entire sales letter.

Why Chinese Gold Could Pay
100% MORE than U.S. Gold
Over the Next 2 Years

Don’t buy another ounce of gold until you read this report.

In short: The Chinese government has created a secret new gold investment, whch could soon pay you a small fortune.

Princeton University investing legend Burton Malkiel says:

“With the government in control, [this type of investment] will never fail.”

China has gone crazy for gold.

Over the past five years, the country’s gold consuption has grown a whoppong 84%.

In fact, a recent store in the Financial Times reported that “China will overtake India as the largest consumer of gold this year.”

In the same story, a senior banker from London estimated that China had imported 200 tons of gold in the previous three months. He said that “The deman is unbelieveable. This size of order is enourmous.”

But here’s the amazing thing few investor’s realize…

Behind the scenes, in a move that has gone completely unreported in the Western presee, the Chinese government has helped created a gold investment that could dwarf the returns of gold bullion, ordinary gold stocks, or any other type of investment you’ve heard of before.

I can’t say with any certainty how much money you could make from this unique type of investment, but I’ve already helped some people to potential gains of 339%. I realize that most investors have never made this much on a single investment in their entire careers, but consider…

This is not the first time Beijing leaders have secretly created such an opportunity:

In the late 1990s, the Chinese government created two similar investments. One (to help the local insurance industry) went up more than 730% in just a few years… the other (to aid the energy sector) has gone up about 1,137% over a similar period.

But this is the first time Chinese officials have intervened in this way in the gold markets–and I expect the result will be a windfall for savvy investors over the next few years.

After all, gold is one of the only “buy and hold” investments in the world right now. It is also the only investment in the world that has gone up EVERY YEAR since 2001. And remember, China remains the fastest-growing economy on the planet, with the wealthiest government on Earth.

The point is, if you are interested in an extremely lucrative way to play gold, right alongside the Chinese government, this is something you should consider.

I can just about guarantee you will not hear about this opportunity in any mainstream media publication. I heard about it only because of a contact in the industry, who recently met with officials in Beijing.

I expect the word will soon get out. But until then, you have an incredible opportunity. Let me show you what’s going on.

The #1 Way to Invest in Gold Right Now

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