In times of crisis, money flees out of the stock market and into “safe-haven investments” (e.g. precious metals, real estate, even cold hard cash)… anything that might hold its value, or even appreciate as the stock market slips and slides downhill.
In fact, since the middle of March, silver is up about 60% and that’s a gain that’s going to garner a lot attention from investors–it’s also a huge opportunity for savvy copywriters and marketers to piggyback that excitement and sell some newsletter subscriptions.
Technical investors like to say “make the trend your friend”, and it’s good advice for copywriters too. Sell what people want, not what you think they need.
Sales letters teasing safe-haven investments work really well in turbulent times (like this gold promo). So let’s look at another precious metal promo that kicked ass.
Today I’m sharing “5 Magic Words” from Stansberry Research. I’m not sure who the copywriter is, but I do know this promo was a massive blockbuster.
Take a look for yourself and see if there are any ideas you think might work well today…
You can read the headline and lead below, or click here to download the full sales letter.
Say These 5 “Magic”
Words To Your Local
Bank Teller —
And You Could Walk
Away With A Handful
“I never thought this would work. But it did! I tried it, and to my surprise, I got 34 silver coins from a single bank. Needless to say, I’m going back for more! Thanks for the great idea!” Maury D., Tyler, TX
I recently heard a wild rumor about a major loophole in the U.S. retail banking system…
One that enables you to get real, “hold-in-your-hand” silver from practically any FDIC-insured bank in the U.S. All you do is walk in, say 5 simple, but very specific words and — according to this rumor — you could walk out minutes later with a handful of silver, as part of a totally free transaction.
You don’t even need an account with the bank where you want to collect your silver.
The claims I’ve been heading about are absolutely astonishing.
Just listen to a few and you’ll see what I mean:
Now, just to make sure we’re on the same page–so you understand exactly what I’m saying…
I’m not talking about opening a new bank account. I’m not talking about getting discounted silver, or undervalued coins. I’m talking about walking into almost any ordinary bank, and saying 5 specific words to any teller. Then, after a short and free transaction, in many instances… bingo… walking out with a handful of real silver, which could possible be worth as much as a few hundred dollars.
Hard to believe this could actually be true, right?
Silver, after all, has been one of the best performing assets of the past decade. It’s up over 550% since 2001… and many financial experts are prediciting it will go up much, much higher.
But how, exactly, could this be possible, you’re probably wondering?
Is there really a loophole in our financial system that enables you to get this incredibly valuable asset essentially free? And is this legal… or possibly immoral?
I had these exact same questions when I first heard this rumor. And that’s why I launched an independent, nationwide investigation. It too me more than 3 months to complete. In this presentation, I’m going to share what I found. In short, I think you’ll be amazed when you see what I’ve uncovered.