This Headline Flunked Copywriting 101, But Was a Massive Success Anyway!

Apparently the average American has put on 5lbs during lockdown. It could mean a mad rush to the gyms when they finally open… and huge demand for weight-loss programs like the one pitched in today’s sales letter swipe…

This looks like the handiwork of rebel marketer and copywriter John Carlton, or one of his students… the headline and deck copy (aka secondary headline) is a nonstopping barrage of benefits and curiosities.

There’s something here for any and every reader, 100% guaranteed!

Using a wall of text in your headline isn’t considered a copywriting best practice. It’s off-putting and discourages reading. Or so the “experts” would say. But then, this was the fat-loss info-product for years on affiliate marketplace Clickbank, so I’m guessing the sales letter worked very well indeed.

Remembering the copywriting fundamentals will serve you well, but sometimes it pays to be a rebel…

You can read the headline and lead below, or click here to download the full sales letter.

Outlaw Bodybuilder Thumbs Nose At Weight
Loss “Experts” Who Earn Fortunes On The
Sweat And Dreams Of Young Men & Women,
And Finally Reveals The Simple Proven Science
Of Fat Loss No One Esle Will Tell You About…

Lifetime-Natural Bodybuilder, Personal Trainer, Nutirtionist and Success Coach From New Jersey Teachers You How To Turbo-Charge Your Metabolism, Gain Muscle, Burn Off Body Fat and Develop Unstoppable Motivation… Guaranteed! Discover How He’s Taught Thousands of People to Get Leaner Faster Than They Ever Thought Possible!

Even if You Have Less-than Average Genetics… Even if You’ve Never
Succeeded at Losing Weight Before… Even if You Have Stubborn Fat Deposits That Don’t Seem To Budge… Right Here on This Web Page You’ve Found The Fat Loss Success System You’ve Been Looking For!

Dear Friend,

You’re about to discover what might be the most powerful fat loss system ever developed. It’s the same diet program fitness models and bodybuilders use to reach single digit body fat levels and achieve rock-hard muscle definition that makes them look like walking anatomy charts.

My name is Tom Venturo and over the past 20 years, through a long and painstaking process of trial and error and experimentation, I’ve developed a sure-fire, 100% guranteed system for losing body fat based on the little-known secrets of competitive natural bodybuilding and fitness models.

If you would like to learn how to lose body fat permanently… even if your mushiest spots… without drugs… without supplements and even withour screwing up your metabolism, then this will be the most important web page you will ever read. I guarantee it and I’ve got the results to prove it.


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