This sales letter has probably convinced more people to become a direct response copywriter than anything else…
Written by copywriter Paul Hollingshead, “Can You Write a Letter Like This One?” is a long-standing control for AWAI (American Writers & Artists Institute).
I’m guessing it was written about twenty years ago and is STILL running (I probably first read it around 2006 when I was just starting out, and re-read it every once in a while when I need reminded of what an awesome “job” I have).
Heck, it could have even launched the company back in 2007!
Whenever it was written, it’s a masterclass in copywriting and deserves your careful study and awe…
Especially now because, as the work-from-home / digital nomad era has been forced forward because of lockdown… and as millions have been made unemployed and need to restart their careers… perhaps something like this is going to resonate to a lot of people.
NOTE: This is a rare “$17 offer” as opposed to the regular full price offer of $497.
You can read the headline and lead below, or download the entire sales letter here.
Can You Write a Letter Like This One?
Answer “Yes” and you’ll never have to worry about
your job or rely on others for your livelihood…
Instead, you will be in big demand, earning
great money, writing a few hours a day
from anywhere in the world you choose to live.
For years now, we’ve been telling folks how it really is a crazy and unfair world out there…
On one hand, there are people who burst their butts working year after year… slaving away for bosses and managers who don’t appreciate them… to earn a paycheck that does little more than pay the bills.
But then on the other hand, there are those who seem to have found a better way.
I’m talking about people who live life on their own terms.
They’re people who have all the money they need, yet they seem to work when they want to… where they want to… for whom they want to. What’s more, they have all the free time in the world to travel… to spend time with their kids… to lower their golf scores… to really enjoy life.
For these people, the idea of hourly wags, annual cost of living raises, and having to “be at your desk by 8 a.m.” are as foreign as the workaday world they left behind.
In this world, it’s not unusual to have a shiny new car (or two) in the driveway every year…
To take exotic trips to faraway places several times a year (often for free…)
To be strolling on some ocean shore or tossing a ball with the kids while most people are slaving away in some ever-shrinking cubicle or driving to their next sales call. (Of course, that’s IF they’re lucky to be working at all.)
The fact of the matter is, these folks live in a different world. A world where money and time have a different meaning – and there are plenty of both to go around…
Where you can go to the mall and buy that $2,500 necklace for your wife on a whim…
Where you can afford to help your son or daughter buy the newer car loaded with the latest safety features, instead of that older model that could break down anywhere.
Where the biggest problem about doing a home renovation or adding a pool is not affording it – but finding the right people to do it.
You may know some of these people.
And my guess is… you’d like to be just like them.
Now you can.
In fact, I know you can. I’m living proof of it.
It wasn’t long ago that I was struggling to earn a living… jumping from one job I hated to another I hated even more… never making more than $30,000. (In my last job, I was making $6.50 an hour – $13,520 a year – stocking cans in a grocery store!)
But then I discovered something that changed my life…
I learned the simple secrets oto writing the kind of letter you’re reading right now.