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How to Sell When There’s Blood in the Streets…

Wow! What a crazy 2020 it has been so far…

First the coronavirus killed hundreds of thousands and paralyzed the global economy…

Now, major U.S. cities are burning as protests against police brutality turned violent…

And soon, there’ll be a crazy election that’s likely to divide America even more!

The aftershock of all this probably be felt for years.

But what sort of copy and marketing works in times like these?

Probably something like copywriter (turned missionary) Lance Johnson’s “37 Food Items Sold Out After a Crisis”…

I think this sales letter first hit around 2010 (when the economy was reeling from the housing bubble collapse), but you can easily see it being a blockbuster in today’s socio-economic climate…

Remember when people started hoarding toilet paper just a few months ago, for absolutely no logical reason whatsoever? No imagine what happens what people started hoarding important items, stuff you actually need to live!

You can read the lead below, or click here to download the full sales letter.

EMERGENCY MESSAGE: Americans proven to be over-confident and underprepared lack these crucial items – and may not have a chance to buy them later…

37 Food Items You Can’t Get In The Coming Disaster And May Not Survive Without…

  • The first food item that will off the shelf, (obviously it’s impossible to survivie without this) so I’ll tell you exactly where to get it before the general public — and how to store it securely…
  • How to practically “smell” a disaster coming, and how to lockdown your supplies or get anything you’re low on before the mob goes crazy…
  • Keep your family from being attacked and robbed by buying these items before they’re “on the radar”…

Dear Fellow Patriot,

We need to talk. There’s some serious events about to hit the US.

Some you know of already, but some will be brand-new in a threatening way…

The bottom-line is, any disaster (bir or small) could force you to go weeks without food.

Without the essentials we may not survive. And there’s going to be no way to get them when a crisis hits (or the news even smells a crisis for that matter).

Think about it:

  • How would you survive a terrorist attack that caused widespread panic and shutdown all shops and stores in your area? Would you be forced to beg neighbors for food or be shipped off to FEMA camps?
  • Could you and your family survive hurricanes or snowstorms that whipped your neighbors into a “panic-buying” frenzy – grabbing any food they could get their hands on? What if the stores weren’t restocked for weeks?
  • How would you live during the weeks of “rolling blackouts” making it impossible to store food or for stores to get more food in stock?
  • What would you do if your home was hit by floods, washing out roads and making it impossible for stores to supply food for weeks – would you survive?
  • How would you deal with protesting labor unions refusing to ship food – would your kids go hungry?
  • What would you do it an earthquake rocked your home and disrupted all abilities to get supplies in or out (this would be devastating anywhere, but especially in a city)?

The sad part is, people don’t think any of these very real disasters will ever happen – or at least won’t happen to them (maybe this is what you’re thinking)…

History says otherwise:

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