A Creative Way to Supercharge Your Offer…

Is a discount just a discount? Or is it a personal check for $2,500 you’re getting as part of a special “Pay-It-Back” event?

We’ve talked about the idea of “transubstantiation” before and I have a particularly good example from Money Map Press…

It’s a creative way of turning a regular, run-of-the-mill offer into something that SEEMS unique and irresistible.

Frankly, I’m surprised at how well it works and when you understand what’s happening, you’ll probably be surprised too…

But the fact is, variations of this idea have probably made billions of dollars for Money Map Press’ publisher, Agora…)

So take a look!

You can read the headline and lead below, or click here to download the entire sales letter.

The Money Map Press
“Pay-It-Back” Event

I’ve Just Authorized the Biggest
Cash Transfer of my Life – As a “Thank You”
to Our Most Avid and Loyal Readers

And I want You to Use Your Share to Get Rich in 2014

Dear Reader,

This morning I authorized the biggest bank transfer of my life.

I asked our accontants to quietly move $10 million of company money to a special checking account that I just set up.

Now I don’t care how rich you are…

Ten million dollars is a heck of a lot of money!

Without getting into too many details, it’s an amount that represents a huge share of Money Map Press’ revenues for all of 2013.

But over the Christmas break I decided:

I’d like to “give it back” so that you, once of our most loyal readers, can share in our success.

Now, why would I do such a thing?

It’s simply really…

“Payback” for a Great Year All-Round


Should You Swipe Sales Letter Failures Like This?

Today’s sales letter for your swipe file is “Hessvile, USA” by copywriter Mike Palmer. This is one of Palmer’s rare under performers if I remember correctly, but I really like it…

Perhaps the idea was too clever?

Maybe it was just poor timing?

Whatever the case… just because it wasn’t a blockbuster, doesn’t mean there aren’t good ideas hidden in there for you to swipe… the promo was still written by one of the best copywriters in the world (and arguably THE best)… and his under performer is another copywriter’s smash hit!

Perhaps there’s a sub-headline or a sentence buried deep in the promo that’s a million-dollar idea for you?

Have a read and see for yourself…

You can read the headline and lead below, or click here to download the full sales letter.

Hessville, USA

America’s Secret
Retirement Haven

It’s the only place we know of where Retirees can get free apartments… 80%-OFF dinners… HALF-OFF utilities… free prescription drugs… free golf… free cars… even money from the government…

Dear Reader,

After the worst financial collapse in U.S. history, most Americans are worried about how to pay for retirement.

But a small group of about 14,000 men and women have found a little-known retirement utopia called “Hessville”, where the perks for retirees are simply extraordinary…

One retiree we spoke to, for example, is 70-year-old Murray Roth, originally from Martinsburg, WV.

Roth took advantage of a special program for residents of “Hessville” to receive an extra $1,033 per month for retirement. As he told us: “It’s free money…”

A local named Martin Paulson told us about how in “Hessville”, he played 44 rounds of golf in a row… FREE of charge… including several rounds on courses that are ranked among the Top 100 in the world. Paulson told us: “I would have never believed this was possible if I hadn’t done it myself.”

Another local we talked to, named Carl Calman (originally from Baton Rouge, Louisiana), was shocked to discover the hige discounts at great restaurants. He told us: “We ata the most delicious dinner at a very high-class establishment, a bit off the beaten path… and saved 92%!”

The point is, if you are retired, or wish to retire someday soon, “Hessville” is a place worth investigating.

You can slash your living costs by at least 50%… You can get free vacations and nearly free dinners… You can get free golf and huge discounts on movies, theater, and cable TV… You can also get thousands of extra dollars per month to spend in retirement… withouth habing to work, or make a single investment.

And I haven’t even told you the best part…

  • Even if you have no desire to pick up and move, you can still take advantage of all of the benefits “Hessville” has to offer, withouth ever leaving home.

How is this possible?

Let me show you…


Rip-Off This Simple Yet Powerful Headline Formula (All The Best Copywriters Are Doing It!)…

Today I’m giving you a break from the doom and gloom to share what I think is a fun sales letter with an amazing headline.

It’s for a “dating” product called Pandora’s Box which was very successful for a time.

Here’s that headline:

“Do You Know Which 3 Questions Scientists Used to Get Laid?”

There’s a lot going on in this one-sentence headline, so let’s break it down a bit before I share the full promo with you…

First, it’s a question. A challenge. It invokes curiosity. Invites reading. Similar to Maxwell Sackheim’s classic headline “Do You Make These Mistakes in English?”

There’s credibility too… because scientists are super smart, but they are also super geeky. So if you feel you’re not getting any because of your looks you relate.

Also, “Get Laid” clearly calls out the target market here–young males. Imagine how much weaker this would be if it was about getting a meaningful, lasting, relationship!

Anyway, the headline alone is worth careful study and easily modified for many different markets (Do You Know Which 3 Exercises Doctor’s Do to Cure Erectile Dysfunction, etc). Enjoy!

You can read the headline and lead below, or click here to download the full sales letter.

Do You Know Which 3 Questions
Scientists Use to Get Laid?

Discover Exactly What She Wants To Hear:
Read Her Mind As Easily As You Read This Letter…
(No More “Guessing” – Ever Again!)

Dear Friend,

On February 6, 2010, three corrupt researchers discovered a “loophole” in the female mind.

My name is Benjamin. And I’m writing you this letter because you’ll never read about this research in the paper… hear about it on the news… and this is the most you’ll ever read about it on the internet. Yet this tiny piece of science is the key to as much intense, passionate sex as you can handle.

“Because This Loophole Allows Any Man
To Read A Woman’s Thoughts
As If They Were Written On Paper…!”

Even if you’ve “trained” with these techniques for less than one hour.

A leading Harvard Psychologist, 19 major corporations (such as GE, The Wharton School of Business and even The US Army) as well as this Ph.D. professor from UCLA all us this research for themselves:

“The Most Insightful Science I’ve Seen in YEARS…


…And those corrupt scientists tested over 1,026 women in The United States, so far. So the science is real, and proven.

Thanks to this breakthrough…

“You Can Get A Phone Number,
A Date Or Even A
First Kiss With ANY Woman
In 5 Minutes Or Less…”

Here’s exactly how it works:


Make the Trend Your Friend…

In times of crisis, money flees out of the stock market and into “safe-haven investments” (e.g. precious metals, real estate, even cold hard cash)… anything that might hold its value, or even appreciate as the stock market slips and slides downhill.

In fact, since the middle of March, silver is up about 60% and that’s a gain that’s going to garner a lot attention from investors–it’s also a huge opportunity for savvy copywriters and marketers to piggyback that excitement and sell some newsletter subscriptions.

Technical investors like to say “make the trend your friend”, and it’s good advice for copywriters too. Sell what people want, not what you think they need.

Sales letters teasing safe-haven investments work really well in turbulent times (like this gold promo). So let’s look at another precious metal promo that kicked ass.

Today I’m sharing “5 Magic Words” from Stansberry Research. I’m not sure who the copywriter is, but I do know this promo was a massive blockbuster.

Take a look for yourself and see if there are any ideas you think might work well today…

You can read the headline and lead below, or click here to download the full sales letter.

Say These 5 “Magic”
Words To Your Local
Bank Teller —

And You Could Walk
Away With A Handful
Of Silver

“I never thought this would work. But it did! I tried it, and to my surprise, I got 34 silver coins from a single bank. Needless to say, I’m going back for more! Thanks for the great idea!” Maury D., Tyler, TX

Dear Reader,

I recently heard a wild rumor about a major loophole in the U.S. retail banking system…

One that enables you to get real, “hold-in-your-hand” silver from practically any FDIC-insured bank in the U.S. All you do is walk in, say 5 simple, but very specific words and — according to this rumor — you could walk out minutes later with a handful of silver, as part of a totally free transaction.

You don’t even need an account with the bank where you want to collect your silver.

The claims I’ve been heading about are absolutely astonishing.

Just listen to a few and you’ll see what I mean:


Now, just to make sure we’re on the same page–so you understand exactly what I’m saying…

I’m not talking about opening a new bank account. I’m not talking about getting discounted silver, or undervalued coins. I’m talking about walking into almost any ordinary bank, and saying 5 specific words to any teller. Then, after a short and free transaction, in many instances… bingo… walking out with a handful of real silver, which could possible be worth as much as a few hundred dollars.

Hard to believe this could actually be true, right?

Silver, after all, has been one of the best performing assets of the past decade. It’s up over 550% since 2001… and many financial experts are prediciting it will go up much, much higher.

But how, exactly, could this be possible, you’re probably wondering?

Is there really a loophole in our financial system that enables you to get this incredibly valuable asset essentially free? And is this legal… or possibly immoral?

I had these exact same questions when I first heard this rumor. And that’s why I launched an independent, nationwide investigation. It too me more than 3 months to complete. In this presentation, I’m going to share what I found. In short, I think you’ll be amazed when you see what I’ve uncovered.


This Headline Flunked Copywriting 101, But Was a Massive Success Anyway!

Apparently the average American has put on 5lbs during lockdown. It could mean a mad rush to the gyms when they finally open… and huge demand for weight-loss programs like the one pitched in today’s sales letter swipe…

This looks like the handiwork of rebel marketer and copywriter John Carlton, or one of his students… the headline and deck copy (aka secondary headline) is a nonstopping barrage of benefits and curiosities.

There’s something here for any and every reader, 100% guaranteed!

Using a wall of text in your headline isn’t considered a copywriting best practice. It’s off-putting and discourages reading. Or so the “experts” would say. But then, this was the fat-loss info-product for years on affiliate marketplace Clickbank, so I’m guessing the sales letter worked very well indeed.

Remembering the copywriting fundamentals will serve you well, but sometimes it pays to be a rebel…

You can read the headline and lead below, or click here to download the full sales letter.

Outlaw Bodybuilder Thumbs Nose At Weight
Loss “Experts” Who Earn Fortunes On The
Sweat And Dreams Of Young Men & Women,
And Finally Reveals The Simple Proven Science
Of Fat Loss No One Esle Will Tell You About…

Lifetime-Natural Bodybuilder, Personal Trainer, Nutirtionist and Success Coach From New Jersey Teachers You How To Turbo-Charge Your Metabolism, Gain Muscle, Burn Off Body Fat and Develop Unstoppable Motivation… Guaranteed! Discover How He’s Taught Thousands of People to Get Leaner Faster Than They Ever Thought Possible!

Even if You Have Less-than Average Genetics… Even if You’ve Never
Succeeded at Losing Weight Before… Even if You Have Stubborn Fat Deposits That Don’t Seem To Budge… Right Here on This Web Page You’ve Found The Fat Loss Success System You’ve Been Looking For!

Dear Friend,

You’re about to discover what might be the most powerful fat loss system ever developed. It’s the same diet program fitness models and bodybuilders use to reach single digit body fat levels and achieve rock-hard muscle definition that makes them look like walking anatomy charts.

My name is Tom Venturo and over the past 20 years, through a long and painstaking process of trial and error and experimentation, I’ve developed a sure-fire, 100% guranteed system for losing body fat based on the little-known secrets of competitive natural bodybuilding and fitness models.

If you would like to learn how to lose body fat permanently… even if your mushiest spots… without drugs… without supplements and even withour screwing up your metabolism, then this will be the most important web page you will ever read. I guarantee it and I’ve got the results to prove it.



Has This Created More Direct Response Copywriters Than Anything Else?

This sales letter has probably convinced more people to become a direct response copywriter than anything else…

Written by copywriter Paul Hollingshead, “Can You Write a Letter Like This One?” is a long-standing control for AWAI (American Writers & Artists Institute).

I’m guessing it was written about twenty years ago and is STILL running (I probably first read it around 2006 when I was just starting out, and re-read it every once in a while when I need reminded of what an awesome “job” I have).

Heck, it could have even launched the company back in 2007!

Whenever it was written, it’s a masterclass in copywriting and deserves your careful study and awe…

Especially now because, as the work-from-home / digital nomad era has been forced forward because of lockdown… and as millions have been made unemployed and need to restart their careers… perhaps something like this is going to resonate to a lot of people.

NOTE: This is a rare “$17 offer” as opposed to the regular full price offer of $497.

You can read the headline and lead below, or download the entire sales letter here.

Can You Write a Letter Like This One?

Answer “Yes” and you’ll never have to worry about
your job or rely on others for your livelihood…

Instead, you will be in big demand, earning
great money, writing a few hours a day
from anywhere in the world you choose to live.

Dear Reader,

For years now, we’ve been telling folks how it really is a crazy and unfair world out there…

On one hand, there are people who burst their butts working year after year… slaving away for bosses and managers who don’t appreciate them… to earn a paycheck that does little more than pay the bills.

But then on the other hand, there are those who seem to have found a better way.

I’m talking about people who live life on their own terms.

They’re people who have all the money they need, yet they seem to work when they want to… where they want to… for whom they want to. What’s more, they have all the free time in the world to travel… to spend time with their kids… to lower their golf scores… to really enjoy life.

For these people, the idea of hourly wags, annual cost of living raises, and having to “be at your desk by 8 a.m.” are as foreign as the workaday world they left behind.

In this world, it’s not unusual to have a shiny new car (or two) in the driveway every year…

To take exotic trips to faraway places several times a year (often for free…)

To be strolling on some ocean shore or tossing a ball with the kids while most people are slaving away in some ever-shrinking cubicle or driving to their next sales call. (Of course, that’s IF they’re lucky to be working at all.)


The fact of the matter is, these folks live in a different world. A world where money and time have a different meaning – and there are plenty of both to go around…

Where you can go to the mall and buy that $2,500 necklace for your wife on a whim…

Where you can afford to help your son or daughter buy the newer car loaded with the latest safety features, instead of that older model that could break down anywhere.

Where the biggest problem about doing a home renovation or adding a pool is not affording it – but finding the right people to do it.

You may know some of these people.

And my guess is… you’d like to be just like them.

Now you can.

In fact, I know you can. I’m living proof of it.

It wasn’t long ago that I was struggling to earn a living… jumping from one job I hated to another I hated even more… never making more than $30,000. (In my last job, I was making $6.50 an hour – $13,520 a year – stocking cans in a grocery store!)

But then I discovered something that changed my life…

I learned the simple secrets oto writing the kind of letter you’re reading right now.


How to Sell When There’s Blood in the Streets…

Wow! What a crazy 2020 it has been so far…

First the coronavirus killed hundreds of thousands and paralyzed the global economy…

Now, major U.S. cities are burning as protests against police brutality turned violent…

And soon, there’ll be a crazy election that’s likely to divide America even more!

The aftershock of all this probably be felt for years.

But what sort of copy and marketing works in times like these?

Probably something like copywriter (turned missionary) Lance Johnson’s “37 Food Items Sold Out After a Crisis”…

I think this sales letter first hit around 2010 (when the economy was reeling from the housing bubble collapse), but you can easily see it being a blockbuster in today’s socio-economic climate…

Remember when people started hoarding toilet paper just a few months ago, for absolutely no logical reason whatsoever? No imagine what happens what people started hoarding important items, stuff you actually need to live!

You can read the lead below, or click here to download the full sales letter.

EMERGENCY MESSAGE: Americans proven to be over-confident and underprepared lack these crucial items – and may not have a chance to buy them later…

37 Food Items You Can’t Get In The Coming Disaster And May Not Survive Without…

  • The first food item that will off the shelf, (obviously it’s impossible to survivie without this) so I’ll tell you exactly where to get it before the general public — and how to store it securely…
  • How to practically “smell” a disaster coming, and how to lockdown your supplies or get anything you’re low on before the mob goes crazy…
  • Keep your family from being attacked and robbed by buying these items before they’re “on the radar”…

Dear Fellow Patriot,

We need to talk. There’s some serious events about to hit the US.

Some you know of already, but some will be brand-new in a threatening way…

The bottom-line is, any disaster (bir or small) could force you to go weeks without food.

Without the essentials we may not survive. And there’s going to be no way to get them when a crisis hits (or the news even smells a crisis for that matter).

Think about it:

  • How would you survive a terrorist attack that caused widespread panic and shutdown all shops and stores in your area? Would you be forced to beg neighbors for food or be shipped off to FEMA camps?
  • Could you and your family survive hurricanes or snowstorms that whipped your neighbors into a “panic-buying” frenzy – grabbing any food they could get their hands on? What if the stores weren’t restocked for weeks?
  • How would you live during the weeks of “rolling blackouts” making it impossible to store food or for stores to get more food in stock?
  • What would you do if your home was hit by floods, washing out roads and making it impossible for stores to supply food for weeks – would you survive?
  • How would you deal with protesting labor unions refusing to ship food – would your kids go hungry?
  • What would you do it an earthquake rocked your home and disrupted all abilities to get supplies in or out (this would be devastating anywhere, but especially in a city)?

The sad part is, people don’t think any of these very real disasters will ever happen – or at least won’t happen to them (maybe this is what you’re thinking)…

History says otherwise: