Skip to content

Free Swipe File

Million Dollar Ideas for Copywriters and Marketers

  • Attribution
  • Sample Page

Month: June 2020

A Creative Way to Supercharge Your Offer…

Posted by Admin on June 17, 2020 in Uncategorized

Is a discount just a discount? Or is it a personal check for $2,500 you’re getting as part of a special “Pay-It-Back” event? We’ve talked about the idea of “transubstantiation” before and I have a particularly good example from Money…

Should You Swipe Sales Letter Failures Like This?

Posted by Admin on June 16, 2020June 16, 2020 in Uncategorized

Today’s sales letter for your swipe file is “Hessvile, USA” by copywriter Mike Palmer. This is one of Palmer’s rare under performers if I remember correctly, but I really like it… Perhaps the idea was too clever? Maybe it was…

Rip-Off This Simple Yet Powerful Headline Formula (All The Best Copywriters Are Doing It!)…

Posted by Admin on June 12, 2020June 12, 2020 in Uncategorized

Today I’m giving you a break from the doom and gloom to share what I think is a fun sales letter with an amazing headline. It’s for a “dating” product called Pandora’s Box which was very successful for a time….

Make the Trend Your Friend…

Posted by Admin on June 11, 2020 in Uncategorized

In times of crisis, money flees out of the stock market and into “safe-haven investments” (e.g. precious metals, real estate, even cold hard cash)… anything that might hold its value, or even appreciate as the stock market slips and slides…

This Headline Flunked Copywriting 101, But Was a Massive Success Anyway!

Posted by Admin on June 10, 2020 in Uncategorized

Apparently the average American has put on 5lbs during lockdown. It could mean a mad rush to the gyms when they finally open… and huge demand for weight-loss programs like the one pitched in today’s sales letter swipe… This looks…

Has This Created More Direct Response Copywriters Than Anything Else?

Posted by Admin on June 9, 2020June 9, 2020 in Uncategorized

This sales letter has probably convinced more people to become a direct response copywriter than anything else… Written by copywriter Paul Hollingshead, “Can You Write a Letter Like This One?” is a long-standing control for AWAI (American Writers & Artists…

How to Sell When There’s Blood in the Streets…

Posted by Admin on June 4, 2020June 4, 2020 in Uncategorized

Wow! What a crazy 2020 it has been so far… First the coronavirus killed hundreds of thousands and paralyzed the global economy… Now, major U.S. cities are burning as protests against police brutality turned violent… And soon, there’ll be a…

Recent Posts

  • Why Writing Long Copy is a lot Like Throwing Shit on a Wall…
  • Bitcoin $1 Million!
  • Is It Time for Hope and Greed?
  • Who The F@%K Are You?
  • Read This to Get Rich When Biden Wins the Election…

Recent Comments

    Archives

    • March 2021
    • February 2021
    • January 2021
    • November 2020
    • October 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020

    Categories

    • Uncategorized

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Copyright © 2021 Free Swipe File. All Rights Reserved.
    Fashify Theme by FRT