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Is It Time for Hope and Greed?

Posted by Admin on January 15, 2021January 15, 2021 in Uncategorized

IF America is on the road to a post-pandemic recovery–and according to the record-breaking stock market it is–then the sentiment in today’s promo swipe could resonate well… “Re-Made in America”, written for Byron King’s Outstanding Investments (an Agora Financial newsletter)…

Who The F@%K Are You?

Posted by Admin on January 8, 2021 in Uncategorized

In master copywriter Gene Schwartz’s book Breakthrough Advertising he talks about market awareness. As in, how well does your potential customer know you? It’s important to think about because it dictates how hard you need to sell your (or your…

Read This to Get Rich When Biden Wins the Election…

Posted by Admin on November 6, 2020 in Uncategorized

What a crazy election… and it’s not over yet! As I’m writing this, Biden is in the lead with 253 to 214 electoral votes (per the BBC). But Trump is already contesting the election’s legitimacy. Still, it looks like Biden’s…

November 3, 2020: The End of America… (No Matter Who Wins the Election!)

Posted by Admin on October 30, 2020October 30, 2020 in Uncategorized

This Tuesday, November 3, is Election Day in the US. For many Americans, they believe more is riding on this election than any in recent history… For left-leaning voters, four more years of Trump, is four more years of “literally…

How Doodads and Knick-Knacks Can Boost Sales…

Posted by Admin on October 23, 2020October 23, 2020 in Uncategorized

There’s an old rule in the world of direct response marketing and copywriting: “Sell the premium. Not the product.” Today’s swipe is a perfect example of that… The “premium” by the way, is a free bonus someone gets with their…

How to Profit from the Second Wave of the Pandemic (Oh, and help others too. Obviously.)

Posted by Admin on October 16, 2020 in Uncategorized

We’re living in truly apocalyptic times. Where I’m currently living, the pubs have been forced to close again. The inhumanity! Where am I supposed to work!? Even more restrictions are likely coming. We could soon return to shelves emptied of…

The Best (and Worst) Sales Letter of All Time?

Posted by Admin on August 18, 2020 in Uncategorized

Today’s sales letter swipe is by copywriter Jim Sheridan and is both one of the best and worst sales letter ever written… I first learned about it from the Gary Halbert Letter over ten years ago. Maybe closer to fifteen…

The Trojan Horse Copywriting Secret (Sneaky!)

Posted by Admin on July 29, 2020July 29, 2020 in Uncategorized

Few important things to mention about today’s sales letter swipe… First, it was a massive blockbuster for The Bob Livingston Letter. I got it in the mail a lot! I remember a variation with the headline “R.I.P. America”, and there…

Wayne Gretzky’s Dad’s Copywriting Secret

Posted by Admin on July 28, 2020 in Uncategorized

Writing financial copy is a bit like playing ice hockey… You see, the emotions of your market swing more wildly than any other market I can think of… just like the ups and downs of the stock market… When the…

A Creative Way to Supercharge Your Offer…

Posted by Admin on June 17, 2020 in Uncategorized

Is a discount just a discount? Or is it a personal check for $2,500 you’re getting as part of a special “Pay-It-Back” event? We’ve talked about the idea of “transubstantiation” before and I have a particularly good example from Money…

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Recent Posts

  • Is It Time for Hope and Greed?
  • Who The F@%K Are You?
  • Read This to Get Rich When Biden Wins the Election…
  • November 3, 2020: The End of America… (No Matter Who Wins the Election!)
  • How Doodads and Knick-Knacks Can Boost Sales…

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