Free Swipe File

Is a discount just a discount? Or is it a personal check for $2,500 you’re getting as part of a special “Pay-It-Back” event?

We’ve talked about the idea of “transubstantiation” before and I have a particularly good example from Money Map Press…

It’s a creative way of turning a regular, run-of-the-mill offer into something that SEEMS unique and irresistible.

Frankly, I’m surprised at how well it works and when you understand what’s happening, you’ll probably be surprised too…

But the fact is, variations of this idea have probably made billions of dollars for Money Map Press’ publisher, Agora…)

So take a look!

You can read the headline and lead below, or click here to download the entire sales letter.

The Money Map Press
$10,000,000
“Pay-It-Back” Event

I’ve Just Authorized the Biggest
Cash Transfer of my Life – As a “Thank You”
to Our Most Avid and Loyal Readers

And I want You to Use Your Share to Get Rich in 2014

Dear Reader,

This morning I authorized the biggest bank transfer of my life.

I asked our accontants to quietly move $10 million of company money to a special checking account that I just set up.

Now I don’t care how rich you are…

Ten million dollars is a heck of a lot of money!

Without getting into too many details, it’s an amount that represents a huge share of Money Map Press’ revenues for all of 2013.

But over the Christmas break I decided:

I’d like to “give it back” so that you, once of our most loyal readers, can share in our success.

Now, why would I do such a thing?

It’s simply really…

“Payback” for a Great Year All-Round

Today’s sales letter for your swipe file is “Hessvile, USA” by copywriter Mike Palmer. This is one of Palmer’s rare under performers if I remember correctly, but I really like it…

Perhaps the idea was too clever?

Maybe it was just poor timing?

Whatever the case… just because it wasn’t a blockbuster, doesn’t mean there aren’t good ideas hidden in there for you to swipe… the promo was still written by one of the best copywriters in the world (and arguably THE best)… and his under performer is another copywriter’s smash hit!

Perhaps there’s a sub-headline or a sentence buried deep in the promo that’s a million-dollar idea for you?

Have a read and see for yourself…

You can read the headline and lead below, or click here to download the full sales letter.

Hessville, USA

America’s Secret
Retirement Haven

It’s the only place we know of where Retirees can get free apartments… 80%-OFF dinners… HALF-OFF utilities… free prescription drugs… free golf… free cars… even money from the government…

Dear Reader,

After the worst financial collapse in U.S. history, most Americans are worried about how to pay for retirement.

But a small group of about 14,000 men and women have found a little-known retirement utopia called “Hessville”, where the perks for retirees are simply extraordinary…

One retiree we spoke to, for example, is 70-year-old Murray Roth, originally from Martinsburg, WV.

Roth took advantage of a special program for residents of “Hessville” to receive an extra $1,033 per month for retirement. As he told us: “It’s free money…”

A local named Martin Paulson told us about how in “Hessville”, he played 44 rounds of golf in a row… FREE of charge… including several rounds on courses that are ranked among the Top 100 in the world. Paulson told us: “I would have never believed this was possible if I hadn’t done it myself.”

Another local we talked to, named Carl Calman (originally from Baton Rouge, Louisiana), was shocked to discover the hige discounts at great restaurants. He told us: “We ata the most delicious dinner at a very high-class establishment, a bit off the beaten path… and saved 92%!”

The point is, if you are retired, or wish to retire someday soon, “Hessville” is a place worth investigating.

You can slash your living costs by at least 50%… You can get free vacations and nearly free dinners… You can get free golf and huge discounts on movies, theater, and cable TV… You can also get thousands of extra dollars per month to spend in retirement… withouth habing to work, or make a single investment.

And I haven’t even told you the best part…

• Even if you have no desire to pick up and move, you can still take advantage of all of the benefits “Hessville” has to offer, withouth ever leaving home.

How is this possible?

Let me show you…

Today I’m giving you a break from the doom and gloom to share what I think is a fun sales letter with an amazing headline.

It’s for a “dating” product called Pandora’s Box which was very successful for a time.

Here’s that headline:

“Do You Know Which 3 Questions Scientists Used to Get Laid?”

There’s a lot going on in this one-sentence headline, so let’s break it down a bit before I share the full promo with you…

First, it’s a question. A challenge. It invokes curiosity. Invites reading. Similar to Maxwell Sackheim’s classic headline “Do You Make These Mistakes in English?”

There’s credibility too… because scientists are super smart, but they are also super geeky. So if you feel you’re not getting any because of your looks you relate.

Also, “Get Laid” clearly calls out the target market here–young males. Imagine how much weaker this would be if it was about getting a meaningful, lasting, relationship!

Anyway, the headline alone is worth careful study and easily modified for many different markets (Do You Know Which 3 Exercises Doctor’s Do to Cure Erectile Dysfunction, etc). Enjoy!

You can read the headline and lead below, or click here to download the full sales letter.

Do You Know Which 3 Questions
Scientists Use to Get Laid?

Discover Exactly What She Wants To Hear:
Read Her Mind As Easily As You Read This Letter…
(No More “Guessing” – Ever Again!)

Dear Friend,

On February 6, 2010, three corrupt researchers discovered a “loophole” in the female mind.

My name is Benjamin. And I’m writing you this letter because you’ll never read about this research in the paper… hear about it on the news… and this is the most you’ll ever read about it on the internet. Yet this tiny piece of science is the key to as much intense, passionate sex as you can handle.

“Because This Loophole Allows Any Man
To Read A Woman’s Thoughts
As If They Were Written On Paper…!”

Even if you’ve “trained” with these techniques for less than one hour.

A leading Harvard Psychologist, 19 major corporations (such as GE, The Wharton School of Business and even The US Army) as well as this Ph.D. professor from UCLA all us this research for themselves:

“The Most Insightful Science I’ve Seen in YEARS…

[TESTIMONIAL]

…And those corrupt scientists tested over 1,026 women in The United States, so far. So the science is real, and proven.

Thanks to this breakthrough…

“You Can Get A Phone Number,
A Date Or Even A
First Kiss With ANY Woman
In 5 Minutes Or Less…”

Here’s exactly how it works:

In times of crisis, money flees out of the stock market and into “safe-haven investments” (e.g. precious metals, real estate, even cold hard cash)… anything that might hold its value, or even appreciate as the stock market slips and slides downhill.

In fact, since the middle of March, silver is up about 60% and that’s a gain that’s going to garner a lot attention from investors–it’s also a huge opportunity for savvy copywriters and marketers to piggyback that excitement and sell some newsletter subscriptions.

Technical investors like to say “make the trend your friend”, and it’s good advice for copywriters too. Sell what people want, not what you think they need.

Sales letters teasing safe-haven investments work really well in turbulent times (like this gold promo). So let’s look at another precious metal promo that kicked ass.

Today I’m sharing “5 Magic Words” from Stansberry Research. I’m not sure who the copywriter is, but I do know this promo was a massive blockbuster.

Take a look for yourself and see if there are any ideas you think might work well today…

You can read the headline and lead below, or click here to download the full sales letter.

Say These 5 “Magic”
Words To Your Local
Bank Teller —

And You Could Walk
Away With A Handful
Of Silver

“I never thought this would work. But it did! I tried it, and to my surprise, I got 34 silver coins from a single bank. Needless to say, I’m going back for more! Thanks for the great idea!” Maury D., Tyler, TX

Dear Reader,

I recently heard a wild rumor about a major loophole in the U.S. retail banking system…

One that enables you to get real, “hold-in-your-hand” silver from practically any FDIC-insured bank in the U.S. All you do is walk in, say 5 simple, but very specific words and — according to this rumor — you could walk out minutes later with a handful of silver, as part of a totally free transaction.

You don’t even need an account with the bank where you want to collect your silver.

The claims I’ve been heading about are absolutely astonishing.

Just listen to a few and you’ll see what I mean:

[TESTIMONIALS]

Now, just to make sure we’re on the same page–so you understand exactly what I’m saying…

I’m not talking about opening a new bank account. I’m not talking about getting discounted silver, or undervalued coins. I’m talking about walking into almost any ordinary bank, and saying 5 specific words to any teller. Then, after a short and free transaction, in many instances… bingo… walking out with a handful of real silver, which could possible be worth as much as a few hundred dollars.

Hard to believe this could actually be true, right?

Silver, after all, has been one of the best performing assets of the past decade. It’s up over 550% since 2001… and many financial experts are prediciting it will go up much, much higher.

But how, exactly, could this be possible, you’re probably wondering?

Is there really a loophole in our financial system that enables you to get this incredibly valuable asset essentially free? And is this legal… or possibly immoral?

I had these exact same questions when I first heard this rumor. And that’s why I launched an independent, nationwide investigation. It too me more than 3 months to complete. In this presentation, I’m going to share what I found. In short, I think you’ll be amazed when you see what I’ve uncovered.

Apparently the average American has put on 5lbs during lockdown. It could mean a mad rush to the gyms when they finally open… and huge demand for weight-loss programs like the one pitched in today’s sales letter swipe…

This looks like the handiwork of rebel marketer and copywriter John Carlton, or one of his students… the headline and deck copy (aka secondary headline) is a nonstopping barrage of benefits and curiosities.

There’s something here for any and every reader, 100% guaranteed!

Using a wall of text in your headline isn’t considered a copywriting best practice. It’s off-putting and discourages reading. Or so the “experts” would say. But then, this was the fat-loss info-product for years on affiliate marketplace Clickbank, so I’m guessing the sales letter worked very well indeed.

Remembering the copywriting fundamentals will serve you well, but sometimes it pays to be a rebel…

You can read the headline and lead below, or click here to download the full sales letter.

Outlaw Bodybuilder Thumbs Nose At Weight
Loss “Experts” Who Earn Fortunes On The
Sweat And Dreams Of Young Men & Women,
And Finally Reveals The Simple Proven Science
Of Fat Loss No One Esle Will Tell You About…

Lifetime-Natural Bodybuilder, Personal Trainer, Nutirtionist and Success Coach From New Jersey Teachers You How To Turbo-Charge Your Metabolism, Gain Muscle, Burn Off Body Fat and Develop Unstoppable Motivation… Guaranteed! Discover How He’s Taught Thousands of People to Get Leaner Faster Than They Ever Thought Possible!

Even if You Have Less-than Average Genetics… Even if You’ve Never
Succeeded at Losing Weight Before… Even if You Have Stubborn Fat Deposits That Don’t Seem To Budge… Right Here on This Web Page You’ve Found The Fat Loss Success System You’ve Been Looking For!

Dear Friend,

You’re about to discover what might be the most powerful fat loss system ever developed. It’s the same diet program fitness models and bodybuilders use to reach single digit body fat levels and achieve rock-hard muscle definition that makes them look like walking anatomy charts.

My name is Tom Venturo and over the past 20 years, through a long and painstaking process of trial and error and experimentation, I’ve developed a sure-fire, 100% guranteed system for losing body fat based on the little-known secrets of competitive natural bodybuilding and fitness models.

If you would like to learn how to lose body fat permanently… even if your mushiest spots… without drugs… without supplements and even withour screwing up your metabolism, then this will be the most important web page you will ever read. I guarantee it and I’ve got the results to prove it.

[TESTIMONIALS]

This sales letter has probably convinced more people to become a direct response copywriter than anything else…

Written by copywriter Paul Hollingshead, “Can You Write a Letter Like This One?” is a long-standing control for AWAI (American Writers & Artists Institute).

I’m guessing it was written about twenty years ago and is STILL running (I probably first read it around 2006 when I was just starting out, and re-read it every once in a while when I need reminded of what an awesome “job” I have).

Heck, it could have even launched the company back in 2007!

Whenever it was written, it’s a masterclass in copywriting and deserves your careful study and awe…

Especially now because, as the work-from-home / digital nomad era has been forced forward because of lockdown… and as millions have been made unemployed and need to restart their careers… perhaps something like this is going to resonate to a lot of people.

NOTE: This is a rare “$17 offer” as opposed to the regular full price offer of $497.

You can read the headline and lead below, or download the entire sales letter here.

Can You Write a Letter Like This One?

Answer “Yes” and you’ll never have to worry about
your job or rely on others for your livelihood…

Instead, you will be in big demand, earning
great money, writing a few hours a day
from anywhere in the world you choose to live.

Dear Reader,

For years now, we’ve been telling folks how it really is a crazy and unfair world out there…

On one hand, there are people who burst their butts working year after year… slaving away for bosses and managers who don’t appreciate them… to earn a paycheck that does little more than pay the bills.

But then on the other hand, there are those who seem to have found a better way.

I’m talking about people who live life on their own terms.

They’re people who have all the money they need, yet they seem to work when they want to… where they want to… for whom they want to. What’s more, they have all the free time in the world to travel… to spend time with their kids… to lower their golf scores… to really enjoy life.

For these people, the idea of hourly wags, annual cost of living raises, and having to “be at your desk by 8 a.m.” are as foreign as the workaday world they left behind.

In this world, it’s not unusual to have a shiny new car (or two) in the driveway every year…

To take exotic trips to faraway places several times a year (often for free…)

To be strolling on some ocean shore or tossing a ball with the kids while most people are slaving away in some ever-shrinking cubicle or driving to their next sales call. (Of course, that’s IF they’re lucky to be working at all.)

Nope.

The fact of the matter is, these folks live in a different world. A world where money and time have a different meaning – and there are plenty of both to go around…

Where you can go to the mall and buy that $2,500 necklace for your wife on a whim…

Where you can afford to help your son or daughter buy the newer car loaded with the latest safety features, instead of that older model that could break down anywhere.

Where the biggest problem about doing a home renovation or adding a pool is not affording it – but finding the right people to do it.

You may know some of these people.

And my guess is… you’d like to be just like them.

Now you can.

In fact, I know you can. I’m living proof of it.

It wasn’t long ago that I was struggling to earn a living… jumping from one job I hated to another I hated even more… never making more than $30,000. (In my last job, I was making $6.50 an hour – $13,520 a year – stocking cans in a grocery store!)

But then I discovered something that changed my life…

I learned the simple secrets oto writing the kind of letter you’re reading right now.

Wow! What a crazy 2020 it has been so far…

First the coronavirus killed hundreds of thousands and paralyzed the global economy…

Now, major U.S. cities are burning as protests against police brutality turned violent…

And soon, there’ll be a crazy election that’s likely to divide America even more!

The aftershock of all this probably be felt for years.

But what sort of copy and marketing works in times like these?

Probably something like copywriter (turned missionary) Lance Johnson’s “37 Food Items Sold Out After a Crisis”…

I think this sales letter first hit around 2010 (when the economy was reeling from the housing bubble collapse), but you can easily see it being a blockbuster in today’s socio-economic climate…

Remember when people started hoarding toilet paper just a few months ago, for absolutely no logical reason whatsoever? No imagine what happens what people started hoarding important items, stuff you actually need to live!

You can read the lead below, or click here to download the full sales letter.

EMERGENCY MESSAGE: Americans proven to be over-confident and underprepared lack these crucial items – and may not have a chance to buy them later…

37 Food Items You Can’t Get In The Coming Disaster And May Not Survive Without…

• The first food item that will off the shelf, (obviously it’s impossible to survivie without this) so I’ll tell you exactly where to get it before the general public — and how to store it securely…
• How to practically “smell” a disaster coming, and how to lockdown your supplies or get anything you’re low on before the mob goes crazy…
• Keep your family from being attacked and robbed by buying these items before they’re “on the radar”…

Dear Fellow Patriot,

We need to talk. There’s some serious events about to hit the US.

Some you know of already, but some will be brand-new in a threatening way…

The bottom-line is, any disaster (bir or small) could force you to go weeks without food.

Without the essentials we may not survive. And there’s going to be no way to get them when a crisis hits (or the news even smells a crisis for that matter).

Think about it:

• How would you survive a terrorist attack that caused widespread panic and shutdown all shops and stores in your area? Would you be forced to beg neighbors for food or be shipped off to FEMA camps?
• Could you and your family survive hurricanes or snowstorms that whipped your neighbors into a “panic-buying” frenzy – grabbing any food they could get their hands on? What if the stores weren’t restocked for weeks?
• How would you live during the weeks of “rolling blackouts” making it impossible to store food or for stores to get more food in stock?
• What would you do if your home was hit by floods, washing out roads and making it impossible for stores to supply food for weeks – would you survive?
• How would you deal with protesting labor unions refusing to ship food – would your kids go hungry?
• What would you do it an earthquake rocked your home and disrupted all abilities to get supplies in or out (this would be devastating anywhere, but especially in a city)?

The sad part is, people don’t think any of these very real disasters will ever happen – or at least won’t happen to them (maybe this is what you’re thinking)…

History says otherwise:

I have a hunch the appeal of “biz op” works especially well in a recession/depression (which we’re in/heading into).

I don’t have much experience in the industry, hence the hunch…

But when people are desperate for extra money, and when many millions are unemployed, that promise to start your own business, working from home, just a few hours a day, and make oodles of cash must resonate.

Heck, that ALWAYS resonates!

On top of this, because of lock down millions of people have experienced working from home for the first time in their lives–many probably won’t want to return to their office cubicle.

So you have the perma-appeal of “biz-op”, boosted by millions of people actually getting to see the benefits of working from home for themselves…

That’s a recipe for biz-op riches, and that’s why it’s probably a good time to start studying successful biz-op sales letters.

Today, I’m sharing “Wood Profits” for your swipe file.

All I know about it, is that it’s been top of the Clickbank charts for years, and I think that makes it pretty darn successful.

In the copy, you can see it probably started running shortly after the housing bubble burst because it references mass unemployment and takes a swipe at “Wall Street goons”.

I’m curious about who they market to… men obviously, but how do they lock-in on men interested in woodworking? Or do most men secretly dream of using their hands and being creative?

For your convenience, you can read the lead below or click here to download the entire sales letter.

Wood Profits – How To Start Your Own Woodworking Business

Shocker!!

How To Launch Your Own Woodworking
Business for Under $10000 and Make
$90,000-$150,000 a year!

Date: Tuesday, March 8
From The Desk of Jim Morgan
[SIG]
Home-Based Woodworking Business Owner & Enthusiast

Starting a woodworking business will be one of the best decisions you’ll ever make in your life…

Your woodworking business will provide you with a great part-time income while allowing you to spend more quality time with the family. Best of all, you will have FUN doing what you love.

Let’s face it… times are tough right now. People are losing their jobs and struggling to make ends meet. If you’ve been thinking about starting a home based business, it needs to be something fun and easy to start.

The good news is, I can show you how to get a nice extra part-time income by turning your passions into profits and working right from your garage…

And the best thing is, you DON’T need to be a professional woodworker or own a huge workshop with expensive machinery to succeed!

“I Have a Confession to Make, I’m NOT a Risk Taker”

And if you’re like mw and you’d prefer to leave risk taking to skydivers and Wall Street goons, then you’re in good company.

Because, starting a profitable woodworking business is not as risky or difficult as you think. Now…

• If you want an easy-to-start business that does NOT require you to fork out an arm and a leg for expensive machinery or tools.
• If you want a business that allows you to work from home and gives you more time with your family.
• If you want something you can do in your spare time that does not interfere with your job.
• If you want a business that you can grow and become a full time thing (if you chose to do so).
• If you want a business that you enjoy doing and that would actually be FUN!
• If you want an opportunity that would provide a lot of income, quickly and easily with the skills you already have…

Then listen up closely as this is the most important letter you’ll ever read…

He was a prolific writer and advertising pioneer, perhaps best-known for co-founding legendary ad agency BBDO in 1919 and creating the industry of “Madison Avenue advertising” (i.e. Mad Men).

But as far as I know, he never wrote a popular book about copywriting, unlike his peers Claude Hopkins, John Caples, David Ogilvy, etc. So perhaps that’s why he stays under-the-radar and little-talked about… even though he’s responsible for some of the best marketing campaigns of the 20th century.

Below, you can download a sales letter he wrote in 1925 that got a 100% response rate and raised at least $366,000 (adjusted for inflation) for a college he studied at as a younger man.

Here’s Bruce Barton’s “Berea College Fundraising Letter”…

For your convenience, the lead is written below and you can download the full sales letter here.

Dear Mr. [BLANK],

For the pas three or four years things have been going pretty well at out house. We pay our bills, afford such luxuries as having the children’s tonsils out, and still have something in the bank at the end of the year. So far as business is concerned, therefore, I have felt fairly well content.

But there is another side to a man, which every now and then gets restless. It says: “What good are you anyway? What influences have you set up, aside from your business, that would go on working if you were to shuffle off tomorrow?”

Of course, we chip in to the Church and the Salvation Army, and dribble out a little money right along in response to all sorts of appeals. But there isn’t much satisfaction in it. For one thing, it’s too diffused and, for another, I’m never very sure in my own mind that the thing I’m giving to is worth a hurrah and I don’t have time to find out.

A couple of years ago I said: “I’d like to discover the one place in the United States where a dollar does more net good than anywhere else.” It was a rather thrilling idea, and I went at it in the same spirit in which our advertising agency conducts a market investigation for a manufacturer. Without bothering you with a long story, I believe I have found the place.

This letter is being mailed to 23 men besides yourself, twenty-five of us altogether. I honestly believe that it offers an opportunitiy to get a maximum amount of satisfaction for a minimum sum.

Let me give you the background.

No idea how this sales letter did, or who the copywriter is, but it seems well-written and could be a timely one for your swipe file…

Here’s the headline: One Move You Must Make Before Oil Prices Soar Any Higher…

It’s easy to forget that, just a couple of months ago the price of oil went NEGATIVE for the first time in history.

Now it’s had a record rally, and back over $30 a barrel.

While the coronavirus is still dominating the news cycle, it’s only a matter of time before things return to normal (or a “new” normal)… when planes start flying, tankers start sailing, and those unlucky enough not to keep working from home start commuting, oil will be in demand again… and rising oil prices could be a big opportunity for investors–and financial copywriters!

For your convenience, the lead is below. Or, click here to download the entire sales letter.

One Move You Must Make Before Oil Prices Soar Any Higher…

Few investors know about about this behind-the-scenes opportunity – but those who do have been able to grow their money as much as 124% over just the past nine months.

And now, thanks to a series of events nobody could have ever predicted, it looks like this opportunity may end up being bigger than anyone ever imagined. So what is it – and how can you start cashing in?

Read on to find out…

Dear Fellow Investor,

On July 12, 2010, I reached out to a select group of investors with a message nearly identical to the one you’re reading right now…

Among other things, it revealed the full story behind two under-the-radar stocks I was convinvced would shoot much higher in the coming months (I’ll explain my full reasoning just ahead).

Of course, at the time, we were being inundated with pictures of oil-soaked pelicans and talk of offshore drilling moratoriums…

So, suffice it to say, most investors wanted absolutely nothing to do with the two oil-related stocks I was writing about — and that’s a real shame.

Because had you simply taken then time to hear me out and get all the facts, right now you could be up as much as 68% and 124% on those two investments — in less than nine months.

But make no mistake, I’m not writing you today to brag or talk about what could have been…

I’m writing you because — for three reasons I’ve laid out below — I’m more convinced than ever that…

You can make some serious money by investing in these two little-known stocks right now.

Exactly how much are we talking?

Well, when it comes to commodity-related investments like these, there are obviously no guarantees…

But I can tell you that, over the past two years, as gas prices have climbed roughly $1.50 per gallon (and oil has jumped $60 per barrel), these two stocks have soared as much as 224% and 227%…

Meaning had you invested just $2,5000 in each , right now you’d be sitting on more than $16,000. Pretty impressive, to say the least. But just think…

A slightly more aggressive $7,500 in each could have turned into enough money to buy a new Lexus, or put a down payment on a vacation home in Maui, or send your kids to even the most expensive schools, you name it…

So you can imagine what kind of gains you can expect going forward if oil and gas prices continue to shoot through the roof, as experts and analysts from all over the world now expect them to.

“Gas Prices: Brace for Another Surge.” – CNNMoney.com

“Price fluctuations could become as share as those in the 1970s.” – Associated Press

“Goldman Sachs Fears Severe Oil Market Shortages.” – Reuters

But you’re right to wonder, how much further can prices really climb form here? And won’t they just drop right back down once everything cools off in the Middle East?

Those very same questions crossed my mind when tensions first flared up in Libya last month, so I spent the past few weeks doing intensive research, talking to industry insiders, and running the numbers in order to get some answers…

Over the next few minutes, I’ll share everything I discovered with you — even the shocking reason some in-the-know individuals say the U.S. government secretly wants oil and gas prices to soar…

I’ll also lay bare my case for why you should snap up shares of the two stocks I’ll tell you about as soon as possible, starting with the simple fact that…

Oil and gas prices are headed higher – no matter what happens in the Middle East.