There’s an old rule in the world of direct response marketing and copywriting: “Sell the premium. Not the product.” Today’s swipe is a perfect example of that… The “premium” by the way, is a free bonus someone gets with their…
We’re living in truly apocalyptic times. Where I’m currently living, the pubs have been forced to close again. The inhumanity! Where am I supposed to work!? Even more restrictions are likely coming. We could soon return to shelves emptied of…
Today’s sales letter swipe is by copywriter Jim Sheridan and is both one of the best and worst sales letter ever written… I first learned about it from the Gary Halbert Letter over ten years ago. Maybe closer to fifteen…
Few important things to mention about today’s sales letter swipe… First, it was a massive blockbuster for The Bob Livingston Letter. I got it in the mail a lot! I remember a variation with the headline “R.I.P. America”, and there…
Writing financial copy is a bit like playing ice hockey… You see, the emotions of your market swing more wildly than any other market I can think of… just like the ups and downs of the stock market… When the…
Is a discount just a discount? Or is it a personal check for $2,500 you’re getting as part of a special “Pay-It-Back” event? We’ve talked about the idea of “transubstantiation” before and I have a particularly good example from Money…
Today’s sales letter for your swipe file is “Hessvile, USA” by copywriter Mike Palmer. This is one of Palmer’s rare under performers if I remember correctly, but I really like it… Perhaps the idea was too clever? Maybe it was…
Today I’m giving you a break from the doom and gloom to share what I think is a fun sales letter with an amazing headline. It’s for a “dating” product called Pandora’s Box which was very successful for a time….
In times of crisis, money flees out of the stock market and into “safe-haven investments” (e.g. precious metals, real estate, even cold hard cash)… anything that might hold its value, or even appreciate as the stock market slips and slides…
Apparently the average American has put on 5lbs during lockdown. It could mean a mad rush to the gyms when they finally open… and huge demand for weight-loss programs like the one pitched in today’s sales letter swipe… This looks…