Free Swipe File

Monday, 17 May, 2021 is “Tax Day” in the USA… That time of year when you spend hours filling out forms for the IRS, trying to claw back as much of your money from them as legally possible via a…

I don’t remember seeing this sales letter a lot, which makes me think it didn’t work so well… Who knows… I like it, anyway! The headline and lead is very visceral and hard-hitting. The old-timer greeting you at Wal-mart is…

Timing isn’t everything, but it’s pretty darn important in marketing… Gyms have a blockbuster January because people have made a resolution to lose weight… Realtors are busiest in summer, when people are more eager for a change… And right now,…

Today’s swipe is short, sweet and timely… just like when it was originally written (circa 2012). “Bernanke’s Deal with the Devil” is about the ravaging affects of inflation on your finances, which, if you’ve been paying attention is a hot…

A rare event set to hit on November 18, 2017 will unleash… Bitcoin $1 Million! Just 1 Coin Could Make You a Millionaire… “Higher than 50% chance that Bitcoin is worth more than a million dollars” – Paypal Board Members…

IF America is on the road to a post-pandemic recovery–and according to the record-breaking stock market it is–then the sentiment in today’s promo swipe could resonate well… “Re-Made in America”, written for Byron King’s Outstanding Investments (an Agora Financial newsletter)…

In master copywriter Gene Schwartz’s book Breakthrough Advertising he talks about market awareness. As in, how well does your potential customer know you? It’s important to think about because it dictates how hard you need to sell your (or your…

What a crazy election… and it’s not over yet! As I’m writing this, Biden is in the lead with 253 to 214 electoral votes (per the BBC). But Trump is already contesting the election’s legitimacy. Still, it looks like Biden’s…