I don’t know how well today’s swipe did, but it obviously caught my eye when I saved it to my own swipe file many moons ago. The header image makes it stand…
FREE SWIPE: Say These 5 Magic Words To Your Local Bank Teller… And you Could Walk Away With A Handful of Silver
Happy New Year! Your first swipe of 2026 is Stansberry’s “5 Magic Words” promo… Silver hit a record-high last year, soaring 144% to just under $72 per ounce. Gold “only” climbed 65%….
FREE SWIPE: You Look Past Your Window…
Today’s swipe comes with an important marketing lesson. It’s an example of excellent copy, poorly executed (in my opinion). The copy is legendary. It turned International Living into a thriving business, which…
FREE SWIPE (with notes): U.S. postal based secret could make you a “1 share millionaire”
I already posted this swipe before, but am reposting again with notes on the lead (which is something I’m doing going forward to make these swipes even more useful). So click the…
FREE SWIPE: Can You Write a Letter Like This One?
With today’s swipe, I’m doing things a little differently… I’ve added a bunch of notes to the lead of the sales letter, to explain some tricks and techniques the copywriter uses. Since…
FREE SWIPE: Every American Home NEEDS This!
There’s an old rule in the world of direct response marketing and copywriting: “Sell the premium. Not the product.” Today’s swipe is a perfect example of that… The “premium” by the way,…
FREE SWIPE: IRS HATES HIM
I already mentioned the importance of timing in an earlier post… Gyms have a blockbuster January because many people make a New Year’s resolution to lose weight… Realtors are busiest in summer,…
FREE SWIPE: Aftershock
Marketing experts will tell you these are the three most important factors influencing the success of a sales letter (and in this order)… The ListThe OfferThe Copy But there’s a fourth, lesser-talked…
FREE SWIPE: Dow 3,300
In master copywriter Gene Schwartz’s book Breakthrough Advertising he talks about market awareness. As in, how well does your potential customer know you? It’s important to think about because it dictates how…
FREE SWIPE: U.S. Postal-based secret could make you a “1-share millionaire”
They don’t write sales letters like this anymore! “1-share millionaire” is just 16 pages long. Simple and direct. Zero fluff. The clever alliteration in the headline makes the big promise sing. (Alliteration…